“[Figgahugga] hugs your figure to make you look instantly slimmer and feel fabulously confident.”
Figgahugga is a relatively new shapewear brand designed specifically for younger women with a selection of vibrant colors and are made and sourced within the UK.
The collection offers seven fun, bright colors that look more like ready-to-wear pieces and are designed to complement a woman’s wardrobe. Figgahugga garments are made from breathable nylon and lycrc, double layered to offer a stronger hold and more comfort and feature a silicon hem to prevent the shapewear from riding up. Amanda adds that Figgahuggas can be worn with or without a bra.
“They look just like normal dresses – so if your boyfriend or flatmate walked in on you getting changed, they would have no idea you were wearing shapewear!” said Amanda Wrench, one of the brand’s founders. “It hugs your figure to make you look instantly slimmer and feel fabulously confident.”
The brand’s website helps customers shop for items with a handy size guide and video and is active on social media enlisting fans to submit photos and videos with their experiences with Figgahuggas.
“We’re hoping that Figgahuggas will see girls mixing and matching their wardrobes in an entirely new way – from the inside out – effectively creating a whole new range of wardrobe combinations for every different color Figgahugga they own,” noted Amanda.