Finding and Using the Best Keywords
“What are the best keywords for my business?” a great question, but not always an easy answer. For the purpose of this article let’s assume that you want to define keywords that will attract a searcher who is ready to purchase an item, which means they are in the final stage of the sales process, often called the “buy” stage.
Start with the number one place to figure out the best keywords for your business, Google AdWords, Adwords.google.com. If you don’t already have an account you will have to create one, but no worries as it is free. Once you are signed into your account, go to the “Reporting and Tools” tab, there you will find the “Keyword Tool”. The Keyword Tool is what you will use to figure out your best keywords.
Google AdWords can help you understand the number of searches a keyword or keyword phrase receives in Google per month.
Let’s assume you sell bikinis and you are looking for the best keywords to drive traffic to your site. If you put in the keyword “bikini” you see that there are 7,480,000 searches per month. But if you put in the keyword phrase “Brazilian bikini” you will see that there are 60,500 searches per month.
You may think the word with the highest volume is the best one for you if you sell bikinis, but that is not true if you are looking to have someone in the buy stage of the sales process hit your product page (assuming you sell Brazilian bikinis).
If you use the keyword bikini you will:
Most likely not get on the first or second search page.
More than likely you would get traffic that is not going to convert to a sale.
You should look to have a balance of volume and definition. So by simply putting in the Keyword Tool the word bikini you can see all the variations that are associated with that word, and then look to better define the keyword and keyword phrases that will work best for your site.
The key to finding the best keywords to drive traffic of searchers in the buy stage is to give them exactly what they want. A buy stage searcher has already done their research and knows what they want, now they are looking while using more descriptive terms such as model numbers, style numbers, detailed specifications, and so on. So make sure for your site is ready for their search.
At Gozooko, the customer always comes first. Our lines of products are customer driven, and our goal is to meet your needs and to help your business grow. As always we welcome your comments and suggestions. We look forward to hearing from you. GozookoGuys@gozooko.com