Fleur du Mal Debut Collection
Last month, we enjoyed Fleur du Mal’s launch event in NYC. It was a fun night filled with friends, drinks, lingerie and a look at designer/founder Jennifer Zuccarini’s lovely debut collection – Fleur du Mal – which seamlessly encompasses both lingerie and ready-to-wear.
With years of experience, including time as co-founder of Kiki de Montparmasse and design director at Victoria’s Secret, Jennifer is “a natural at creating sensual, seductive pieces that both men and women are drawn to. Fleur du Mal provides a confidence boosting aspect to any woman’s wardrobe through specialty pieces such a leather corset created in collaboration with famed Parisian corset maker Cadolle, a sheer tuxedo blazer, and French rose lace intimates.”
The line is sold exclusively through a uniquely interactive e-commerce website, FleurDuMal.com, and creates a sophisticated, fashionable and innovative way for women to shop online.
The site features highly editorial shoppable content, where not only can consumers browse and buy the luxurious collection, they can also discover and purchase complementary lifestyle items that Jennifer adores. Additionally, the website utilizes endless scrolling functionality and includes social media integration, making it “seamless for customers to share intimate sneak peeks of their most desired wants and needs.”
To learn more about Fleur du Mal, please visit: FleurDuMal.com