Fleur of England New Website Launch
“Our new website is designed to accommodate our consumer’s needs” – Olivia Tripp
Luxury lingerie brand, Fleur of England recently debuted a new and improved website with a focus on new shopping features and high-end aesthetics.
“Fleur of England have worked hard to create a space which exudes modern luxury and presents our brand values perfectly,” said Olivia Tripp, the brand’s Digital Executive. “Our new website is designed to accommodate our consumer’s needs, ensuring that customers have an easy and pleasant shopping experience by adding new features and content.”
New Shopping Features
One of the main aims of the redevelopment was to make the shopping experience as convenient as possible. When browsing our range of products, customers can now add items to their basket with our new quick buy feature, allowing customers to purchase what they want without scrolling through a variety of collections – a hassle-free way of shopping! Customers can now shop according to their style and silhouette with our new filter system. Our main menu allows customers to select to their dress size and bra size without leaving the page, making the shopping experience easy to navigate as well as saving time.
Fleur of England Fitting Room
The Fleur of England philosophy is to create handcrafted lingerie that not only looks beautiful, but also fits beautifully. We are dedicated to ensuring that women all over the world are able to wear the right sized bra. Our new fitting room page provides a step-by-step guide on how to measure your bra size and how to make sure your new luxury bra is the perfect fit. As a global company we understand the importance of getting the right sized bra. To accommodate the needs of our international customers, we have provided an international sizing converter.
Fleur of England are dedicated to helping men purchase the perfect lingerie for their loved one. Our dedicated space for men ensures that they are able find the right size, style, colours and sets for their loved one with the aid of our men’s guide video. The men’s dropdown menu also includes our bestsellers and edits for lingerie suited for either a romantic or sexy getaway; ensuring that they find the perfect lingerie to gift to their loved one.
It is no secret that Instagram is the modern portal of luxury shopping. Customers can now purchase our bestselling items with our new Instagram Shop! Our Instagram feed feature ensures customers can instantly purchase the same item as their favourite celebrity or blogger.
New Blog Layout
Fleur of England’s blog has had an update! Our new blog is readable and easy to navigate. We have exciting new content waiting to be published, complete with chic imagery to match our brand identity. Blog content now expands beyond our exquisite collections and delves into lifestyle pieces, fashion, beauty and travel – reflecting our customer.
Exclusive Lookbook & Video Content
Customers can now immerse themselves in the world of Fleur of England by viewing our exclusive video and lookbook content. Customers can now browse through our luxury lookbook showcasing new designs in both lingerie and swimwear. They can also view our enticing videos of new collections, guides and behind-the-scenes.