For SEO, Google is important but don’t forget about Yahoo and Bing

by the Gozooko Guys

Let’s start off with some simple numbers.

Google owns approximately 65% of the search engine market, Yahoo approximately 13% and Bing approximately 14%, with the remaining 8% spread across a handful of smaller search engines.

Without a doubt your core Search Engine Optimization (SEO) efforts should focus on where you rank in Google. It would be foolish to ignore 65% of the entire market. With that said, it would also be foolish to ignore 27% of the market, which is Yahoo and Bing combined. You may ask why we are referring to Yahoo and Bing almost as one, because when it comes to SEO they are one. Bing is the search engine behind Yahoo, so if you optimize your site for Bing you are effectively doing it for Yahoo as well. Another important fact is that Bing’s market share is growing, and it has been chipping away at Google on a regular basis. Bing has been relentless in TV and print ads, and expectations are that this will not be stopping anytime soon.

So why is this so important?

You may find that your ranking in Yahoo and Bing varies widely from what it is in Google. We have been tracking this for some our new SEO customers, and there are some keywords that we see a number 1 or 2 position in Google and an 80+ position in Yahoo and Bing, and in some cases no position. There are keywords where the exact opposite applies. As the Bing/Yahoo relationship and market share grows, this will become an increasing real issue for sites that derive their core traffic from organic searches.

So what can you do?

First, look at and track your keyword rankings on both Google and Bing. If you don’t track your keyword rankings you won’t know where you stand and which way things are moving. Next, if you see a difference you need to take some actions. Make small changes at first, and keep track of those changes in case the impact is not positive. If the changes are having a negative impact, undo the changes and try again.
We will be addressing more on this critical subject in the upcoming issues.

At Gozooko, the customer always comes first. Our lines of products are customer driven, and our goal is to meet your needs and to help your business grow. As always we welcome your comments and suggestions. We look forward to hearing from you.

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