FOXERS Something Blue Bridal
“Lingerie for your wedding day.”
As brides get ready for their wedding day, many scramble to find Something Old, New, Borrowed and Blue before the ceremony. These tokens speak to the themes of continuity (Old), optimism (New), happiness (Borrowed) and are pretty straightforward. But what about Something Blue?
This light hearted hue stands for purity, love, and fidelity. FOXERS takes inspiration from this traditional bridal color for their new Something Blue range of lace boxers and coordinating two row lace camisoles with white, adjustable straps.
It’s a beautiful addition to the brand’s collection of intimates. The new light blue lace boxers feature the brand’s smooth white FOXERS logo elastic and are made from a butter soft lace that feels amazing against your skin and lies flat so it does not show VPL (visible panty lines).
These bridal pieces are also an important merchandising opportunity for retailers. April suggests pairing the items with jewelry to help catch everyone’s eyes.
“Also, we show the bridal pieces with white flowers tying white satin ribbon around them as well as adding pearls or crystals around the neck of the hanger or mannequin and the garter near by or on the mannequin,” added April.
And as customers lean towards FOXERS for their Bridal Trousseau, April suggests boutique owners remind shoppers that bridal lingerie isn’t just for the night of.
“Most FOXERS brides LOVE it for under their gowns as their Something Blue. We often receive messages from the groom’s thanking us for making such a classy and comfortable yet sexy look for their bride,” said April.
FOXERS also unveiled new Garters that are perfect for pairing with their new bridal lace boxers. All of the new styles are currently available.
Wholesale Questions about the FOXERS Something Blue Bridal Collection?
FOXERS is a boutique apparel brand that was created in 2007 by Founder and Designer, April Spring. Her philosophy is that clothing can be stylish, comfortable, and multi-functional. In 2006 she had a brainstorm to use a men’s boxershort waistband band in women’s underwear.
April came up with this idea after seeing many women’s thongs peeking above their jeans and she thought “If we only had the boxer band like men’s boxers…” She took that light bulb moment and within 24 hours purchased men’s boxers, cut the top bands off and stitched them onto women’s underwear. She has two US patents for the idea. For more read “How we started FOXERS“.