Freya Partners with England Netball
Sportswear brand Freya Active is delighted to announce it has partnered with England Netball. The UK’s leading sports bra brands Freya Active reveal they were honored to be approached by England Netball to become an official partner.
Freya Active has been awarded “Official Sports Bra Supplier” to the England Netball Squad who are FastNet World Champions, as well as the Senior National squads and Superleague squads. Moreover, Freya Active will be given presence at all England Netball events and feature on the England Netball Squad kit with Freya Active branding, all of which is played live on Sky Sports.
Joanna Adams, Head of Marketing and Commercial at England Netball said; “We’re very excited to have Freya Active onboard. They are an established sports brand with great presence so we can’t wait to see how the partnership develops. England Netball has a number of key events taking place in the future, with the Commonwealth Games and World Netball Championships so we believe there is going to be increased loyalty for the sport as well as new interest.”
Since Freya launched its sportswear arm in 2008, “Freya Active has gone from strength to strength offering innovative non compression, bust separation sports bras with unrivalled fit, support and comfort up to an H cup. Freya Active believes in the importance of wearing a sports bra during exercise and hopes that partnering with England Netball will help educate consumers about the importance of maintaining good breast health during sport,” said the company.
Ann Marie Manley, Head of Marketing at Freya Active added: “In order to perform well in sport and exercise, sports bras are incredibly important and we are working incredibly hard to get this message across. We are absolutely thrilled to have partnered with England Netball. Netball is energetic, edgy and feminine so it is a great match for Freya Active. The England Netball Squad are absolutely fantastic and the sport does not always get the recognition it deserves so we are really looking forward to working with them in order to raise their profile as well as our own.”
Moreover, Freya Active will also be involved in Back To Netball a scheme promoted by England Netball. Back To Netball provides a gentle introduction to netball for female players over sixteen years of age. With many women having played netball from a young age, Back To Netball encourages those who are no longer playing, to get active again and participate in sport. Back To Netball currently takes place all over the UK, meaning every region is able to take part.
For more information about Freya Active visit www.freyalingerie.com