Above: the Full Disclosure homepage.
by Michelle Broomes, Lingerie Journal Editor
Already surrounded by a world of luxury products whilst working for Louis Vuitton in Bahrain, it’s no surprise that Shirine Modad-Neill landed in the arms of the luxury lingerie industry, founding Full Disclosure in 2014.
Operated from a bustling location in the fashion capital that is London, Full Disclosure offers a one-stop online shop for the best in luxury lingerie, swim and sleepwear, curating stunning collections from premier brands like Bordelle, Stella McCartney, Loveday London, Harlow & Fox and Olivia Von Halle. As well dawn to dusk pieces, Full Disclosure offers a strong bridal listing to take the bride from nuptials to naughty nights on her honeymoon.
For Shirine, establishing Full Disclosure was the embodiment of her unbridled love for crème de la crème lingerie that sets her heart racing and wanting to share that love with like-minded women, who also believe that wearing luxury items should be an everyday occurrence.
And she does not pursue her passion alone. Shirine teamed up with an equally obsessed lingerie lover in the form of Inna Barratt, who came with oodles of experience having worked with Agent Provocateur and the iconic Marks & Spencer. Together they have the pleasure of handpicking the finest in intimate apparel that will aptly represent the Full Disclosure name and mission.
Philosophy / Mission
Full Disclosure is an online luxury e-commerce business selling curated collections of lingerie, sleepwear and swimwear (www.fulldisclosureluxe.com). Our aim is to change the perception of lingerie being an essential of every woman’s wardrobe (be it a boudoir set or lingerie as part of the fashionable outfit/outerwear). We also believe a luxurious and well-fitted set of lingerie plays a big role in a woman’s perception of her body and want to be a part of this empowering trend.
We’re all about promoting lingerie (and sleepwear) as an everyday luxury, dressing up what’s underneath or at home just as we do with our clothes and accessories and we choose young labels that are luxurious, sophisticated and contemporary in doing so.
Customer Service Philosophy
We strive to provide a one-to-one boutique-like service and bring back the personal touch whether it’s to ensure our client is ordering the right size or a gift is perfectly chosen.
Each customer receives a personal email following the receipt of the order to ensure their satisfaction with the products and service. We are grateful for our customers’ feedback which motivates us to work harder and to consistently provide our level of service.
We are proud to say that thanks to the efforts of our personal shopping service (via live chat on the site and assistance via emails and over the phone) our returns levels are minimal! Clients are individually emailed when new collections suiting their purchasing habits are received, creating a loyal client base.
We have also launched FD Confidential – Let’s get intimate! Our very own loyalty and reward program. Designed with our loyal client in mind it is a way to say thank you for the business as well as attract new customers with enticing opportunities.
Social Media Approach
We’ve led successful collaborations and Instagram takeovers with popular bloggers, socialites and brands to boost our image and strengthen our relationship with our stocked designers, as well as engage our clients via promotions and competitions.
Brands at Full Disclosure
All Undone, Amoralle, Asceno by Beautiful Bottoms, Belle et BonBon, Bordelle, Cheek Frills, Derek Rose, Fleur of England, Fraulein Kink, Harlow & Fox, Kriss Soonik, Loveday London, Madame Aime, Meng, Morgan Lane, Nichole de Carle, Olivia von Halle, Pretty Wild Lingerie, Shell Belle Couture, SKIN, Solid & Striped, Stella Mccartney Lingerie, SuMarie