Full Figured Fashion Week 2012

Full Figured Fashion Week 2012 Feature

Ali CudbyAli Cudby is the CEO of Fab Foundations™ LLC. She is also an author, bra coach and strategic marketing consultant. Ali’s bra fit advice goes to tens of thousands of people Internationally – both consumers and lingerie professionals – each month. You can find Ali online at www.fabfoundations.com, on Facebook at www.facebook.com/AliCudbyAuthor, and on Twitter at @alicudby.


“Ultimately, the message of Full-Figured Fashion Week is an uplifting one – embrace your curves!” – Ali Cudby

The average dress size for women in America is a 14, but you wouldn’t know it by looking at the state of high fashion. If a curvy woman is lucky, she’ll find a clothing store that stocks an occasional 16, but oftentimes a 14 – or even a 12 or 10 – is the largest size that a “standard-size” fashion forward store will carry. As far as fashion is concerned, the plus market is often considered persona non grata, and even treasured stand-bys like Saks Fifth Avenue’s Salon Z are a thing of the past.

For those reasons and many more, it’s both important and helpful to have Full-Figured Fashion Week celebrating women with curves, and the clothes they put on their bodies. After all, no matter how fab your foundations may be, if you can’t find great clothes to go over them, it kind of kills the overall presentation.

It was amazing to see the wide variety of brands offering clothes from funky to fabulous, and all in plus sizes. Particularly great finds included flattering wrap dresses from Jill Alexander Designs and modern denim and leather options from new brand Mynt 1792.

It shouldn’t be surprising to learn that undergarments were the topic of much conversation over the course of the annual celebration of curves, sponsored by DeVoe Signature Events.

At the “My Curves, My Style” panel, full-figured fashion gurus Leslie Medlick, Kendra Porter and Sherri Collins were joined by Marcy Guevara of Marie Claire’s Big Girl, Skinny World. These style mavens offered up a wide array of fashion tips to flatter full figures. One topic they all agreed was challenging and critical was finding bras that fit.

In fact, they shared that while preparing for the panel, conversation got sidetracked into discussing the topic of bras…and promptly became embroiled in a passionate debate that lasted for hours!

“It was amazing to see the wide variety of brands offering clothes from funky to fabulous, and all in plus sizes.”

Even for these women, who know what looking and feeling great in your clothes is all about, finding bras that fit is a challenge. Fortunately, Full Figured Fashion Week also offered its attendees plenty of options for both clothing and lingerie.

BarePlus.com was on hand representing the wide array of brands available on their site. Lane Bryant was also there to show its clothing and Cacique lingerie line. Other companies offering lingerie and swim included Ashley Stewart, Sonsi and Sorella Swim.

Ultimately, the message of Full-Figured Fashion Week is an uplifting one – embrace your curves! Whether the topic is lingerie or the clothes that go over them, it’s a message that’s important for women of every size.

FFFW2012 Image Gallery

One Comment on “Full Figured Fashion Week 2012

  1. So good to see that larger lingerie is being promoted more. As a retailer we need the wholesalers/manufacturers to recognise that this is not the 1930’s anymore and the average size woman is not a size 6 !!
    Let’s hope we hear a lot more of it !

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