Fury Intimates Lingerie Review
“Fury is power. Power that comes…from embracing the vixen within yourself, whether it’s in the bedroom or boardroom.”
Story by Clare Hlis. Photos by William Mason Photography.
“There are no angels with their hair blowing here, we’re not doing that,” quipped designer Jennifer Waters of Fury Intimates, as we perused her premiere lingerie collection. Inspired by “bad ass women of cinema,” the collection is comprised of bold geometric shapes, leather accents, strappy details, and a whole lot of attitude.
I was eager to receive Fury pieces after checking out the website and seeing edgy, powerful-looking women defiantly rocking lace and leather lingerie. Each set is named after a strong female lead character in movies, from Foxy Brown to the Aeon Flux.
As soon as I put on my Cleopatra Jones set I imagined myself taking down a whole hit squad of bad guys in a dingy European hotel room while chain smoking cigarettes – all in heels of course. But I digress. What sets Waters’ brand apart is not only seeing inclusivity in the models used, but the strength and power emanating from the styles.
Fury Intimates is not cutesy ruffles and bows, nor overtly sex kitten. Fury is power. Power that comes, as Jennifer says, “from embracing the vixen within yourself, whether it’s in the bedroom or boardroom.”
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I eagerly tore into my package from Fury so fast that I almost missed the gold trimmed envelope marked “For Clare’s eyes ONLY”. I thought, “Oh my god! I AM a female assassin secret agent like the Fury website says! What gun goes best with this strappy thong garter combo?” Kidding. Sort of. After reading my handwritten note from the designer herself, (I can’t tell you what it said, or I’d have to kill you), I tried on the Cleopatra Jones set first.
Wow wow wow, can I say best fitting thong panty I’ve ever worn in my life?! With double straps with adjustable gold hardware on the sides you can’t go wrong on fit, and the rise is just the right height. It pairs perfectly with a wispy triangle bralette that is both comfortable and functional. The flat elastic trims used don’t cut into the body creating unsightly bumps or bulges- it’s a phenomenal sleek, smooth fit The color is what really sets this apart though, we don’t often see green in lingerie, and the vibrant emerald green looked phenomenal on. It works with any skin complexion, for me it really brought out my green eyes.
The second set I received was the Badgirl Riri underwire bra and high waisted panty. Of course a set named after our gal Riri I instantly obsessed and humming “you know I got the sauce, I’m saucy” as I slipped into this bad ass leather and lace combo. The bra is a structured underwire long line piece, with geometric cutouts and details on the cups. My favorite thing about new designers producing small batches in the USA is their fearless use of non traditional fabrics in lingerie.
Two different laces, plush- backed faux leather, and mesh all in one bra? Sign me up. Also busty bombshells rejoice- this style goes up to size 40DD! The high waisted Badgirl Riri brief is equally exquisite, I loved the cheeky sheer bum and the leather panel on the front not only hides a tummy, but like also your weapon?
The craftsmanship and materials used on all the intimates I tried are top notch. To which owner Jennifer replied “thanks! I sew each piece myself!” It’s not often you know exactly who makes your clothes, and I love supporting small brands for this reason. Made here in USA means a seamstress is getting a fair living wage and you’re wearing locally sourced materials. Fury sells directly from their website and Etsy store, each piece is made to order especially for the customer by Jennifer herself.
Her personable demeanor and hands-on approach to running her business soothed my reservations about sizing and ordering lingerie online- select your measurements and the corresponding size – easy. A single mother, Jennifer spent 10 years working her 9-5 and honing her craft, taking sewing classes and learning about bra making before creating her debut collection. Her strength and determination comes through in her designs, lingerie that oozes power and confidence.
As she says, “I am my own muse.”