GIAPENTA Partners With Gabrielle’s Angel Foundation
GIAPENTA makes smarter lingerie that makes a difference. Not only for the women that wear their innovative products, but the brand is now taking strides to make an even larger impact on the community around them.
Each piece of GIAPENTA’s collection is named after places that hold special meaning to the team and they are establishing partnerships to give back to each of those communities. They have started with New York and have paired a fan favorite, the Brooklyn Set, with Gabrielle’s Angel Foundation. They were inspired by the foundations #CureCancerNow mission to end cancer in our lifetime, and their passionate team that tirelessly fights to turn that mission into reality. GIAPENTA is proud to support this incredible organization and starting today, 10% of all online proceeds from the Brooklyn Set will go towards funding critical cancer research.
Gabrielle’s Angel Foundation for Cancer Research was founded in memory of Gabrielle Rich Aouad, a talented actress and Oxford graduate who passed away from leukemia in 1996 at the age of 27.
Gabrielle’s final wish was to create a leukemia foundation that would help spare others the suffering that she endured. One of its goals would be to invest in research for better treatments for leukemia, so people would not have to suffer from the side effects and damage of chemotherapy and radiation. The purpose of Gabrielle’s Angel Foundation for Cancer Research is to encourage the development of more effective therapies for patients with leukemia, lymphoma and related cancers. Since 1996, Gabrielle’s Angel Foundation has awarded grants totaling nearly $30 million in global giving. On average, eighty-five cents of every dollar raised directly funds research.
The money raised through the partnership with GIAPENTA will go towards funding the annual Medical Research Awards, given to innovative research that focuses on cancer prevention, detection, and treatments that are most likely to be translated into clinical trials within a 3 – 5 year period. The Foundation selects only the nation’s most promising projects for funding. More than 80% of their grantees go on to obtain further funding thanks to early career support from Gabrielle’s Angels.
At GIAPENTA it’s part of their brand ethos to give back and now a lingerie purchase from their company will mean so much more. Cancer has touched just about all of us in some way and the brand is thrilled to be able to work together towards finding a cure in our lifetime. Through their partnership with Gabrielle’s Angel Foundation, women everywhere can join in the fight for a cure. Any purchase of the Brooklyn Demi Bra, Brooklyn Bikini, or Brooklyn Thong will now breathe more life into this inspiring organization that is transforming cancer treatment.
A mix of fun & flirty, the Brooklyn Demi Bra provides an incredible level of comfort thanks to its buttery soft mesh details and exclusive TempPro® performance fabric that always keeps clients cool & comfortable in the summer and warm and cozy in the winter. The universally flattering Brooklyn bottoms include playful mesh panels and luxuriously soft micro jersey that moves with you, providing incredible all day comfort. With GIAPENTA’s new charitable endeavor customers can now purchase any of the Brooklyn pieces to help support this amazing cause. To learn more about Gabrielle’s Angel Foundation, visit: http://gabriellesangels.org/ If you would like to donate directly, visit: https://donations.gabriellesangels.org/
GIAPENTA is luxury lingerie made for every day. The collection combines beauty, an exceptional fit and innovative design solutions to achieve a new level of comfort and style. With its exclusive high performance TempPro® technology fabric that proactively regulates body temperature, GIAPENTA always keeps you cool and comfortable. The brand invites women to shop their new website and experience the future of luxury lingerie.