Giving Bride SS16
Above: Tyler Cami and Tap Short which features a vivacious V of metallic lace from hem to the waistband.
“The Giving Bride creates timeless lingerie for the discerning bride with a generous spirit.” – Maggie Gillette.
A few days ago, we teased an image from the Giving Bride’s upcoming SS16 collection making its that’s way to CURVENY in February 2016. It’s a beautiful bridal collection of delicate silks and laces with touches of pastels and Swarovski crystals. Today, the brand’s founder and designer, Maggie Gillette, sits with us to give our readers the scoop on the inspiration behind SS16:
Above: Giving Bride SS16 Ashley Set.
Maggie, can you walk us briefly through the Spring/Summer 2016 collection? What new styles can fans of the Giving Bride expect to see in this collection?
In addition to creating new versions and colors of some of our signature pieces, in this collection we’ve added several new nightgowns since that was something we heard that consumers were looking for from us.
Beautiful silks and laces are always the core of our collection because they give such a sense of luxury in both their appearance and texture and that continues this year. We’re also using quite a bit of silk chiffon which which I love for both its translucent appearance and the way it drapes in our new Nora robe giving it a really rich feel.
In addition to white, our collection once again highlights color and metallics as options for the modern bride. This year we have incorporated Rose Quartz and Serenity, both Pantone’s colors of 2016, into the collection.
Above: Giving Bride April Capelette.
What served as your creative muse for SS16?
There were actually a few things that inspired this collection. I have embraced the trend of adding pastel colors which has emerged in the bridal category over the past few seasons. As far as the designs themselves, a lot of my inspiration for this collection came from books I was reading and movies I was watching. Lately, most of these have centered on women in the 1920s and 1930s and I think a lot of the shapes I created for this line reflected the elegant designs characters of that time-period would wear today. This esthetic will continue to evolve in our A/W 2016 collection as well.
Above and from left: Nora Robe, Mindy Chemise, Erika Garter and Brittany Romper.
“I’ve also gotten feedback from boutiques is that many women who purchase the Giving Bride are not brides. They are just lovers of beautiful lingerie and have a great sense of style so our lingerie extends far beyond just the wedding night!”
We’ve noticed that Giving Bride styles are named after women, could you tell us the story behind the names for SS16?
Choosing the names is actually really fun. I put up a post on The Giving Bride’s social media pages and tell fans they can comment or message me if they’d like to have their name considered for one of our new products and then I pick from those names. Its a great way to interact with our consumers and people really seem to enjoy participating.
We feel that you want to encourage your customers to see Giving Bride pieces beyond their wedding date and give some great advice in your latest look book on how to pair some pieces with daywear pieces. Can we expect to see more advice, may on a blog on the Giving Bride’s site?
Absolutely! I don’t think wearing beautiful lingerie should be one-time occasion!
I do actually have a tumblr and your question is a good reminder to make giving customers more styling ideas on a regular basis my 2016 New Year’s resolution! I also try and style some of the lingerie as outerwear and post pictures on my Instagram to give people ideas of how our pieces can be incorporated as daywear. I’ve also gotten feedback from boutiques is that many women who purchase the Giving Bride are not brides. They are just lovers of beautiful lingerie and have a great sense of style so our lingerie extends far beyond just the wedding night!
Above: Meg Chemise.
What is it about the Giving Bride that sets you apart from other bridal brands? Could you touch on why it’s important for you to develop your collection here in New York?
To me, the two most important parts of making the line in New York are the quality and the ethics behind the production. We’ve found a factory and production team that has an incredible attention to detail in both the fit and the construction of the garments we make which, to me, is really important. Ethical manufacturing is also one of the core values of our brand. It’s a value that I personally am committed to and one I believe my customer appreciates.
How do you recharge your creativity after completing a season?
My favorite way to recharge is just enjoying New York. I feel very lucky to live here. There’s so much culture everywhere you turn. I love walking around the city and checking out museums. A visit to The Met is a sure way to inspire me and get me thinking about what might come next for The Giving Bride.
Above: the Mindy Chemise viewed from the back.
“To me, the two most important parts of making the line in New York are the quality and the ethics behind the production.”
In just a few weeks, we’re all going to start scheduling our trips to trade shows in Europe and here in the US. Where is the Giving Bride exhibiting in 2016?
The Giving Bride will be returning to CURVENY this year in February for a third time and we’re really looking forward to that. I feel like that show has been a good match for us over the last year and its been a wonderful way to get our brand in front of more buyers.
For anyone that wants to make an appointment or learn more about the Giving Bride and SS16, where should we point them to?
The easiest way to get an appointment or learn more is to e-mail me at Maggie@TheGivingBride.com and I can follow up with our wholesale information. Buyers in the New York area can also schedule a time to come see the new collection or we would be delighted to bring it to them. Of course, buyers can also make an appointment to see the collection at Curve.