Happy Socks Launches Underwear Collection
“The all-new Happy Socks Underwear is born carrying the same values of affordable creativity and quality” – Mikael Söderlindh, Happy Socks.
Fall/Winter 2014 marks the beginning of a new era for the Swedish lifestyle brand with the launch of Happy Socks Underwear. The new collection is the company’s first foray into the intimates market with offerings for both men and women.
In development for two years, Happy Socks Underwear comes in boxer and brief styles with a range of six different patterns and fifteen colors and are all designed to compliment the company’s sock collection. The new collection is available on www.happysocks.com, at Happy Socks Concept Stores, Pop Up Stores and retailers worldwide.
Comfortable Feminine Graphic
The jersey briefs for women have a comfort fit, perfect for everyday and are made of 95% cotton and 5% elastane. They will be available for purchase at a SRP of €12,95. Patterns available: Big Dot, Dot, Paisley, Polka Stripes, Zig Zag and Stripes.
MEN’S BOXER BRIEFS
Fitted Visual Playful
The jersey boxer briefs for men are made of 95% cotton and 5% elastane. The silhouette is fitted for a slim look. They will retail at a SRP of €19,95. Patterns available: Big Dot, Dot, Paisley, Polka Stripes, Zig Zag and Stripes.
The woven boxers for men have a fly opening and elastic waistband for a relaxed fit and casual look. They are made of 100% cotton and will be available for a SRP of €19,95. Patterns available: Big Dot, Dot, Paisley, Polka Stripes, Zig Zag and Stripes.