#HEROMOM: Parfait Releases Original Short Film in Honor of Mother’s Day


Parfait has just released #HEROMOM: an original short film celebrating mothers on Mother’s Day, and every day. The film showcases new and veteran mothers alike, captured in their most precious moments with daughters and family.

Parfait HERO MOM

Produced as a tribute and thank you to loving mothers everywhere, #HEROMOM can be viewed online via Parfait’s Facebook page HERE

An open love letter to moms everywhere accompanies the video, including the following excerpt:

“Dear Mom,

It’s not easy to describe just how much you mean to me. Maybe it’s because you mean more to me than words can describe. Through your strength, I’ve learned to never give up, even when faced with the toughest challenges. Through your kindness, I’ve learned the important of being kind to others. Through your wisdom, I’ve learned to treat everyone with respect and grace.”

#HEROMOM comes as part of Parfait’s recent suite of in-house marketing and branding initiatives, designed to inspire and engage today’s no limits woman through inclusive, positive and empowering messaging. Additional Parfait films, ranging from inspirational to behind-the-scenes to the brand’s recently launched podcast series, are available via their YouTube channel here: https://www.youtube.com/channel/UCn7Df_5uEUG0OnwXw2eb2Qg.

About Parfait 

Dedicated to fit and innovative styling, Parfait collections are designed in both fit and silhouette to elegantly embrace and enhance the body, from petite to full figure. Styles range from bra and brief sets to bustiers and best-selling babydolls, available in sizing from 28-44 bands, A-K cups, and XS-4XL bottoms. The Parfait woman is independent and confident, fashion forward and discerning. She pays utmost attention to fit in her bras and lingerie and wishes for stylish, comfortable, quality pieces at an accessible price point. Now women can easily add confidence and style to her lingerie wardrobe just by whipping up a little bit of “Parfait!”

A press & celebrity favorite, Parfait collections have been worn by top actresses, models & performers around the world including Sofia Vergara, Sharon Stone, Nicki Minaj, Ashley Graham, Nicole Scherzinger, Gabrielle Union, Alicia Silverstone, British soul singer Lianne La Havas and more. Shot in a Parfait bra on the cover of Allure magazine September 2012, Vergara is quoted saying: “When I find a bra that works for me…” Parfait collections are available at retailers and e-retailers nationwide and throughout the globe. www.parfaitlingerie.com

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