Honey Birdette Hires 20.20 Designs

Honey Birdette Hires 20.20 Designs The exterior of the new concept Honey Birdette store in Sydney.

Honey Birdette, the Australian high-end luxury lingerie retailer, appointed strategic retail and leisure design consultancy, 20.20, to help drive its brand forward.

The project will see 20.20 implement a new look and feel for an Australian Flagship store, in preparation for further expansion into the UK and beyond.

Honey Birdette Hires 20.20 Designs New store displays offer a more intimate shopping experience.

Commenting on the partnership, Lorraine Tovey, client services director at 20.20 explains:
“Honey Birdette has high ambitions to expand further internationally, however, the immediate focus was to create a new look and feel that we are proud to say has now been launched in Parramatta, Sydney.

“We have worked closely with the Honey Birdette team to ensure that shopper behaviours are understood and reflected in the store design, whilst retaining the integrity of the brand.”

Honey Birdette Hires 20.20 Designs The new design has taken on an element of interactivity.

Lorraine added:

“We have added theatre to the customer shopping journey and introduced new product displays that offer a more intimate feel and interactivity.

“The Black, Red and Gold colour schemes reflect the class and exclusivity of the Honey Birdette brand, whilst the introduction of more subtle materials like dark gloss wall tiles and heavy pistachio velvet curtains in the fitting rooms, bring a warmth and richness that will appeal to the international shopper.”

Honey Birdette Hires 20.20 Designs The black, red and gold colour scheme reflects class and exclusivity.

20.20 has drawn upon experience from its large retail portfolio, including work alongside Liberty, Ann Summers and Austria’s leading department store Steffl.

For more information on 20.20, visit www.20.20.co.uk.

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