HookedUp Launches STRETCH Collection
Introducing HookedUp Stretch from HookedUp Shapewear, a new premium fabric debuting in the brand’s bestselling High Waist Mid-Thigh Shaper and High Waist Shaping Brief in both Nude and Black. HookedUp Stretch will be available at a retail price point of $58.00 – $68.00 at www.hookedupshapewear.com.
In addition to HookedUp’s patented design and hooking system that completely eliminates rolling down, pinching and back fat between the shapewear and bra, the new fabric offers 4-way stretch capabilities thanks to twice as much spandex – meaning shaping undergarments that are easier than ever to slip into. HookedUp Stretch also features firm control for tummy, waist, hips and thighs, extra hooks to accommodate bra straps of varying widths, hook extenders for bras with high backs, and a split, 100% cotton gusset for easy access when nature calls.
“Not only did we create shapewear that will never roll down, with our newest innovation, HookedUp Stretch, we’ve solved the fit issues women often have with shapewear,” explains Tara Cavosie, HookedUp Shapewear Founder and Designer. “Women have different needs – some have larger hips with a smaller waist, some are larger on top with more narrow hips. HookedUp Stretch is strategically designed to work for EVERY body. Our fabric has built-in stretch technology that fits every size and shape, with the firm-compression smoothing and shaping capabilities that women want. Our new styles feature our patented design and hooking system, so basically, its shapewear perfection!”
A press favorite since the brand’s debut in 2013, HookedUp has been honored to receive accolades in such esteemed publications as InStyle, Family Circle, FIRST For Women, Star, Us Weekly, Life & Style, USA Today, The Meredith Vieira Show, The Rachael Ray Show and The TODAY Show. In addition to editor fans, HookedUp has also generated a growing list of celebrity devotees including Dashca Polanco of Orange Is The New Black and Mayim Bialik of The Big Bang Theory, both of whom have proudly worn HookedUp on the red carpet.
About HookedUp Shapewear
If shapewear rolls down the second you move, it’s failed you. Your time, money, and perhaps even a special night on the town should never be jeopardized by ineffective shapewear…so we fixed it. Launched in 2013, HookedUp Shapewear will never let you down thanks to our patented design and hooking system that eliminates rolling, muffin tops and back fat. Plus, it doesn’t dig in or pinch your skin. Finally…women’s shapewear that works the way it’s supposed to! HookedUp Shapewear is sold online at www.hookedupshapewear.com and in fine lingerie and ready-to-wear boutiques across North America.