HOTmilk Intros New Basic Essentials Collection

HOTMilk just launched their first Basics Collection called “Essentials”.

The collection, which offers smooth, seamless bras with just a hint of fashion details, will also debut a new size range – up to an H cup when it hits stores in January 2011.

“We spent a lot of time researching what a new mother wants and needs in her nursing bra,” says Lisa Ebbing, Director of HOTmilk. “This collection caters to the woman who prefers a functional bra that seamlessly fits into her wardrobe, but also has a touch of fashion details to keep her looking and feeling feminine and sexy.”

The line consists of bra sets and new shapewear garments developed using the finest fabrics and latest technology in a color palette of naturals, nudes and staple black. All styles included in the collection will be ongoing and stocked by retailers year round, and will complement HOTmilk’s seasonal fashion indent ranges.

The three introductory styles include Blaze, a seamless satin and microfiber contrast fabric blend with diamante accent in a black colorway and coordinating bikini and high rise tummy shaper briefs; Luminous, a cream satin and lace blend with ribbon and diamond accents; and Radiance, a sultry nude bra set with light ruching, vertical ribbon accents and coordinating bikini or high rise tummy shaper.

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