Hotmilk Launches J Cup Nursing Bra
Lure, the new J cup Nursing bra from Hotmilk will hit stores around the globe from October 2015. Orders for this style have already been so strong that a second color-way will follow in November noted the brand.
The new style is described as a seriously sexy and supportive nursing bra. Lure is smooth under clothing with the flat lace paneling and silky soft microfiber. The flexible underwire offers a higher level of support and expands and flexes with the body reducing pressure on the breast tissue.
“This design was created over the past four years from in-depth discussions with our customers and retailers on what was missing in the market and we really feel this flexiwired J cup answers all those needs,” says Wendy Fellows, Hotmilk’s Head Designer.
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