Hotmilk Launches J Cup Nursing Bra

Lure, the new J cup Nursing bra from Hotmilk will hit stores around the globe from October 2015. Orders for this style have already been so strong that a second color-way will follow in November noted the brand.

The new style is described as a seriously sexy and supportive nursing bra. Lure is smooth under clothing with the flat lace paneling and silky soft microfiber. The flexible underwire offers a higher level of support and expands and flexes with the body reducing pressure on the breast tissue.

Hotmilk Lingerie Lure in Pink

“This design was created over the past four years from in-depth discussions with our customers and retailers on what was missing in the market and we really feel this flexiwired J cup answers all those needs,” says Wendy Fellows, Hotmilk’s Head Designer.

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