If You Please Boutique Opens
New designer lingerie boutique ifyouplease.co.uk has launched online. Specializing in vintage-inspired, trend-motivated underwear, the collections lean strongly towards 1950’s glamour and shapewear.
The stylish, high-quality products have the ability to make women feel comfortable, confident and beautiful in their lingerie. Real girls can now channel Hollywood pin-up, vintage cabaret and burlesque at the touch of a button.
“If you’re passionate enough about something, all you have to do is work hard enough to reach your objective. Never be afraid to dive in head first…” – Amber Thomson, founder of If You Please Boutique
If You Please was founded in London in February 2010 when Amber Thomson decided to quit her office job. Drawing upon her history in fashion and a passion for lingerie, she opened a small boutique in the newly resorted Camden Lock Village. Amber began by selling frilly knickers and stockings to the vintage crowd, but soon her followers’ demand for a wider range of products led her to search internationally for unique designs. Adding shapewear, suspender belts and corsets, IYP soon outgrew the shop.
An online boutique was the natural next-step.
Her own range, which carries the If You Please label, is an array of feminine delicates in the finest silk and vintage lace, on which Amber won’t compromise.
On starting up a business during the recession, Amber said, “If you’re passionate enough about something, all you have to do is work hard enough to reach your objective. Never be afraid to dive in head first. I’m confident about sales because my products make people feel confident about themselves and embrace their femininity, which is important right now.”
For Amber, every detail is important. The website itself is a sumptuous visual experience, designed to reflect the products on offer. Every purchase comes wrapped in tissue with scented satin petals then package in a slick, ribbon-tied box. The experience is decadent and yet the prices will appeal to a wider audience, who may feel intimidated by some of the more high-powered brands.
The site currently carries:
BannBee, Britnix, Cervin, Kiss Me Deadly, Little Minx, Lucy B, Mimi Holliday, Playful Promises, Rosy and What Katy Did.
Details at: ifyouplease.co.uk