Inspire Psyche Terry Teams with the Curvy Fashionista for Photoshoot

Inspire Psyche Terry Teams with the Curvy Fashionista for Photoshoot

“Marie Denee is a beautiful woman and she embodies what we believe in…” – Psyche Terry.

As part of its debut, Inspire Psyche Terry teamed with well-known fashion and lifestyle blogger, Marie Denee of The Curvy Fashionista, for a photoshoot featuring the new collection.

On her blog, Denee expressed an initial hesitation towards the idea of posing in lingerie, but embraced the opportunity and was pleasantly surprised with the results.

“I needed to do this for myself, to face this and to show myself I could,” she writes in her post on January 9. “Even before I saw my pictures, I felt sexy, confident, bold, silly, and playful. All at once. Add to the fact that the lingerie was comfortable and sensual? Listen! What a better way to start my new year, than with a campaign that literally threw me out of my comfort zone, into a new place of self-exploration and confidence.”

Inspire Psyche Terry Teams with the Curvy Fashionista for Photoshoot

Chief inspiration officer, Psyche Terry, says the post received some of the highest views and comments The Curvy Fashionista has recorded to date. “I think that’s because a lot of women were able to open up and respond to the fact that she took a risk and put herself out there,” she says. “She went after this goal of posing in lingerie.”

Terry initially reached out to Denee to do the shoot because she wanted to showcase the collection with women who truly embodied the brand. Inspire Psyche Terry is an inclusive lingerie collection. It touts a unique design process in which styles are designed for a size 20 and then scaled down all the way to a size four. “Inspire Psyche Terry is all about innovation and fit and emotional engagement with the customer,” Terry says. “It’s really engaged around the woman’s body and how gorgeous her features are at every stage.”

“Marie is a beautiful woman and she embodies what we believe in,” she continues. “We believe in entrepreneurs, this millennial generation that goes through the process and gets what they deserve, what makes their heart tick.”

Inspire Psyche Terry Teams with the Curvy Fashionista for Photoshoot

In her post, Denee shares a similar view of the collection and its creator. “For me, having sat with and chatted up Psyche on more than one occasion, you can hear and see her passion to bring fashionable, functional, and accessible lingerie options to women,” she writes. “For her, it is more than just a lingerie line, it is reaching deeper, below the surface and celebrating the essence of who we are. Which, interestingly, is what I had the chance to do for myself, with this campaign.”

Due to the success of the blog post, Inspire Psyche Terry also ran an online contest urging women to post photos in their lingerie. “They tagged photos to @InspirePsyche and we picked a winner for the babydoll Marie posed in,” says Terry.

Terry says that they have received a flood of interest from other online influencers wanting to pose in the collection. “Other people want that romantic feeling she gave off in those photos,” she says. Future plans for the company do include working with more online influencers for an online television show called, “Lingerie Confessions”. For this project, Terry and her husband will work with a woman to give her a lingerie makeover.

Inspire Psyche Terry Teams with the Curvy Fashionista for Photoshoot

The line is available at https://inspirepsycheterry.com/ and will be sold at Macys.com this spring.

Learn More

Contact: Psyche Terry
Email: psyche@uiglobalbrands.com
Website: inspirepsycheterry.com

One Comment on “Inspire Psyche Terry Teams with the Curvy Fashionista for Photoshoot

  1. SL says:

    “It touts a unique design process in which styles are designed for a size 20 and then scaled down all the way to a size four. ”

    Is that not production over-kill and a wasted of materials? The construction needed for 20 is a lot more detailed (and possibly more expensive) than for a 4.

    Support and areas of support are completely different for 1 end of sizes vs the other.
    Disagree that construction should be “scaled down” instead of thought out by size. Better to leave out sizes than a rush job to complete a random list of sizes. Do what you know, and do it better than ANYone else. Make scale out of the best you do, not creating scale by adding periphery that is a “version of” another size.

    Trying to please everyone with quality rarely works… that’s what big box stores are for… serving the masses without quality.

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