Interfiliere Asia Shows Update
by Michelle Broomes, Lingerie Journal Editor
The best of Asia’s intimate apparel and supporting textiles industry will come together again for two amazing shows, Interfilière Hong Kong and Shanghai. These shows also welcome and accommodate exhibitors and delegates from the international industry transforming the atmosphere into multicultural social and business arenas ripe with diverse ideas about how to work successfully in such a challenging but exhilarating trade. With Interfilière Shanghai attracting over 7,000 visitors from 53 countries in 2014, this region is trending as the hub for intimate apparel professionals worldwide.
The shows in Asia commence with Interfilière Hong Kong in March 2016 as the first major sourcing trade show in Asia and will be followed later in the year by Interfilière Shanghai in October.
As usual, we at TLJ like to give our readers a taste of what to expect from upcoming trade exhibitions especially if you are planning to or thinking about attending. We spoke to Jessie Lee from Eurovet (the organisation responsible for Interfilière trade shows) and she gave us a glimpse of the shows and a teaser of what’s to come early this year.
Q&A with Jessie Lee of Eurovet
Interfilière Hong Kong is the first sourcing trade show in Asia of the year, bringing the intimates and swimwear professionals from across Asia and the world. It is the proven platform for building contacts and doing business. Interfilière is where all the exhibitors and visitors get to meet top level executives from the entire intimates and swimwear industry.
Can you tell us briefly what have been the best highlights/achievements from the 2015 shows for the Eurovet Asia team?
In 2015, Eurovet Asia organized two trade shows – Interfilière Shanghai 2015 and Interfilière Hong Kong 2015.
During the two day Hong Kong trade show on March 18 – 19, 2015, 130 exhibitors from Hong Kong, China, Taiwan, South East Asia and Europe offered a diversified selection of fabrics and materials to 3000 professional visitors. Interfilière not only provides a platform for customers to seek for business opportunities but also aspires to bring in more inspiration and professional knowledge to the industry. We invited local and international speakers took part in the seminar and conference program. The Eco-showcase Zone, Prototypes Fashion Show and Trend Workshop in collaboration with professionals and experts delivered first-hand information and in-depth insight into the industry. The overall feedback received was affirmative and encouraging.
Interfilière Shanghai held its 11th edition on October 12-13, 2015. The two day trade show delivered a business-oriented and interactive atmosphere spreading the latest and most innovative information of the intimates, swimwear and leisurewear industries. It was highly appreciated by exhibitors for the good quality of the visitors. Interfilière Shanghai in collaboration with Concepts Paris delivered a real feast of colours, textures and ideas illustrating the multitude of exciting development in the world of lingerie, beach and athleisure. In partnership with the Federation de la Maille et de la Lingerie, Interfilière Shanghai brought to visitors and exhibitors the “Mouv’Innovation Forum” highlighting technical and innovative textiles and accessories for high performance application in the sports and medical fields.
“With its focus on innovation and sustainable development, Interfilière stays on top of the constant changes through collaborations with industry partners and peers for exclusive projects and seminars.”
What new features/events can we look forward to for the first 2016 Asia show?[For the] new edition of Interfilière Hong Kong [which] will take place on March 15 – 16, 2016:
The general trend forum will reveal a new creative layout, in order for the heart of the trade show to be even more inspiriting and dynamic.
PROTOTYPES FASHION SHOW
Prototypes fashion show with live commentary and technical information will return to the trade show for the second time.
Our partner Concepts Paris is preparing prototypes illustrating the reflections and signs of change focused on the “revival of true corsetry skill”.
THE EXCEPTION — JACQUARD
A brand new area for exceptional products!
Interfilière will bring JACQUARD into the spotlight and offer this technique a dedicated area on the trade show. Educative information on the history of the profession, the graphic software and machinery will be illustrated in the JACQUARD pathway.
OEM FASHION SHOWS
For the very first time, Interfilière Hong Kong will offer an OEM Fashion Show. Exhibitors will be able to present and describe their latest products, innovation and know-how.
10th ANNIVERSARY SOIREE
A special event will be hosted in celebration of the 10th ANNIVERSARY of Interfilière Hong Kong.
What makes Hong Kong and Shanghai the perfect backdrops/destinations for these trade shows?
Hong Kong and Shanghai are innovation incubators and meeting points of the Asian Continent. Interfilière provides a unique geographical advantage for exhibitor and visitors from Asia to meet once a year in Hong Kong and Shanghai respectively. It also opens a door for exhibitors and buyers from rest of the world to seek for more business opportunities in Asia and exchange ideas in an international platform.
The shows have gained both interest and numbers over the years, and with particular reference to international delegates, what have been the best strategies for keeping Interfilière in Asia fresh and appealing?
With its focus on innovation and sustainable development, Interfilière stays on top of the constant changes through collaborations with industry partners and peers for exclusive projects and seminars. Interfilière has been committed to creating a community inspiring numerous customers with the most updated sources and creating tremendous business opportunities.
The logistics of planning these shows must be complex. Give us a little insight into this.
As a trade show organizer with more 10 years experience in Asia and 30 years experience in France, Eurovet has formed systematic logistic planning with effective communication and organization ensuring the successful operations of each show. In addition, we have built stable partnerships with our domestic and global contractors and providers who have been offering Interfilière their valuable support.
What advice/encouragement would you give to exhibitors/delegates looking to attend any upcoming Asian Interfilière trade show?
Interfilière Hong Kong is the region’s leading annual trade show bringing together qualitative manufacturers and decision makers from the intimate apparel, swimwear and leisurewear industries. The show will create an informative and interactive platform collecting products with high quality from fabric, lace, accessories, embroidery and OEM/ODM sectors. All exhibitors and visitors can make the most of the show, exchanging business opportunities and ideas as well as getting inspired through our educative projects and brand new features.
Learn more about the Interfiliere Asia Shows
Interfilière Hong Kong