Journelle’s Annual Bra Drive Event

Journelle_SpringCleaning_Postcard

“…when you donate your bras to Journelle’s charity drive, you, ‘save a life and save a little money!'”.

by Rachel O’Donnell

Journelle, is capitalizing on the annual ritual of spring cleaning with their March bra drive to benefit charity organization, Free The Girls. Journelle, with three locations in New York City, will hold the bra donation event from March 17th-31st and hold a special event at their Upper East Side location on March 22, 2014. The Lingerie Journal spoke with Journelle’s Allison Beale to get the details on this wonderful event.

Journelle UES store

“On March 22nd, the 1266 Third Avenue location will host a special event to celebrate the Spring Cleaning Bra Drive.”

Journelle was inspired to create this bra drive event because the lingerie store wanted to find a small way to give back that was also unique to their industry. Allison explains, “…The first year we collected bras, we had to work hard to find a place to donate them. You’d be surprised how difficult it is to find an organization that can use them. We were connected with Free The Girls and Kimba the following year (we’re now in our 3rd year with them) and were so impressed with her mission and compassion that we jumped on board”. Customer response has been great for this charity drive as they receive 20% off a new bra at Journelle for every bra (offer valid for up to 5 bras) they donate to this great cause. Last year, the event generated 1,776 donated bras and this year the Journelle is hoping to make it to 3,000. For every bra donated, Journelle will donate $1 to Free The Girls, which supports sex trafficking survivors in Mozambique. The donated bras also help survivors of human trafficking make a living selling used clothing while they recover and build their new life.

Free-The-Girls_Poster

On March 22nd, the 1266 Third Avenue location will host a special event to celebrate the Spring Cleaning Bra Drive. The store will open at 9am and all shoppers who donate bras before 1pm will receive a free lingerie wash. For those who wish to participate in this lingerie charity event but are out of the city, you can mail in your gently worn bras to Journelle’s corporate office.

Customers are encouraged to send their bras to 159 West 25th St., 4th Fl, NY, NY 10001 and email their tracking number to springcleaning@journelle.com. Allison explains that when you donate your bras to Journelle’s charity drive, you, “save a life and save a little money!”.

Lingerie has always been about empowerment. If you are a lingerie retailer or brand and would love to give back, the Journelle team advises, “Pick an organization you love and really believe in, as well as one that will resonate with your customers or audience. That way you feel good about putting in the extra time and promotion that comes with organizing an event. And, start early – time always flies”. For more information, please visit the Journelle website at, journelle.com and the official website for Free The Girls: freethegirls.org.

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