JOY all things underthings Employees Purchase Boutique

Joy All Things Underthings Employees buy boutique

The assets of JOY all things underthings, a full-service bra fitting and lingerie store in Manchester Center, Vermont in business since June 2013, have been sold to Julie Isaacs and Katherine MacLauchlan, two long-time employees.

“Julie and Katherine have a combined eight years experience at JOY and their contributions have been a large part of the success. They are a perfect combination to take over the retail operations and continue providing bra fitting expertise and women’s underpinnings selections in our beautiful town,” comments Joy Proft, JOY’s founder and owner.

The store will have a new name and branding. La Pêche Lingerie will open on March 1, 2019 after a 10-day renovation at JOY all things underthings’ same location of 4732 Main Street.

JOY’s last day of business is Monday, February 18. All JOY staff members have been offered jobs at La Pêche Lingerie and outstanding gift card and store credit balances from JOY will be honored at full value.

JOY all things underthings Employees Purchase Boutique

“We are thrilled with the opportunity to continue the high level of service and quality JOY started and to continue offering the best bra fitting and service in southern Vermont,” adds Katherine MacLauchlan.

JOY all things underthings gained national acclaim when it was named “Best Reference Store” at last year’s Best of Intima Awards in New York City.

The store has become a local and visitor destination with its bra fitting expertise and expansive selection of women’s foundations such as bras, sleepwear, shapewear, and lingerie. “I’m excited for everyone,” commented Joy Proft, “Julie and Katherine are talented, experienced, and very capable of taking this business to the next level; Manchester will continue to host a unique specialty shop providing bras and bra fitting; and our trained staff will continue to have jobs utilizing their skills. I will be pursuing opportunities and am looking forward to added flexibility to tend to my family and home life.”

Julie Isaacs adds “We hope you’ll come see our refreshed store and check out our fantastic new items at La Pêche Lingerie – we’ll have the classics you love and some new styles you’ll fall for!”

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