Karnation Intimate Apparel Launches Mykarnation.com

Karnation Intimate Apparel Launches Mykarnation.com

Despite the economic doom and gloom and protests around the world, it’s great to see that lingerie retailers are still moving forward, innovating and, most importantly, doing business and expanding.

So it was great to hear today that Karnation Intimate Apparel announced the launch of its new Web site www.mykarnation.com featuring the “ultimate in intimate online.”

Modeled after Karnation’s physical store locations in Idaho Falls, Pocatello and Twin Falls, Idaho, the online store offers the retailer an opportunity to grow the company and serve more customers on a national basis.

The new Web site, designed in collaboration with boutique marketing firm FishTale Creative, features a sleek, modern and sexy design intended for maximum user enjoyment and a pleasurable shopping experience from browsing to buying.

The home page has a nice slideshow feature highlighting offers, nice boudoir aesthetic touches, and a pretty straightforward navigation. It’s also nice to see certain categories highlighted on the right-hand side including plus and bridal.

Also of note, is the excellent idea of having an eNewsletter sign-up form right on the home page with social media links to the right.

Mykarnation.com retails top selling products from brands like Dreamgirl, Leg Avenue, Seven ‘Til Midnight, Betsey Johnson and Shirley of Hollywood to name a few. Just in time for Halloween, the mykarnation.com also features the season’s most sought-after costumes from Roma, Bridget by Roma, Delicious, Dreamgirl, Leg Avenue and more.

“Mykarnation.com is something we have been working on for months and we are thrilled for it to be live so that we can reach even more customers…,” said Karnation Intimate Apparel owner, Michelle Meyer.

The Karnation Team was recently at the last edition of the International Lingerie Show in Las Vegas to see and pick up some of those costume items (below).

Karnation at ILS

“Mykarnation.com is something we have been working on for months and we are thrilled for it to be live so that we can reach even more customers searching for the ultimate in intimate apparel online,” said Karnation Intimate Apparel owner, Michelle Meyer.

Mykarnation.com also specializes in the finest bras available online, offering tips and expertise to women searching for the right bra with the right fit, right now. Mykarnation.com’s sexy selections also include plus sizes and bra cups up to a JJ for the curvy woman.

“85% of our in-store customers come in wearing the wrong bra size,” said Meyer. “Karnation Intimate Apparel has built a reputation for our personalized bra fitting service and vast sizing options so that women of all shapes and sizes can have a beautiful, sensual lingerie wardrobe that complements both her individuality and body type.”

For more information or to preview their site, visit www.mykarnation.com, or follow the company on Twitter @mykarnation and Facebook for the inside scoop on specials, new product launches and more.

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