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Kelly Dooley launches Mastectomy Bra Collection

BodyRock's Empower ‘Em collection which includes the first post - Mastectomy sports bra

BodyRock's Empower ‘Em collection which includes the first post - Mastectomy sports bra

 

“Since breast cancer is a diseases that effects women of all age groups and ethnicities, we really wanted to create a collection that would empower women to look and feel beautiful by providing them with fun, functional and flattering options.” - Kelly Dooley.

Fitness guru and lifestyle expert Kelly Dooley, founder of BodyRock Sport releases the Empower ‘Em collection which includes the first post - Mastectomy sports bra.

BodyRock Sport hopes to encourage post-Mastectomy and post-cancer surgery patients to get back into the gym by addressing their unique needs. One key element is providing a product that adapts to the changing body shape of women as they go through reconstruction and beyond. For cancer patients that seek to thrive, a sports bra that shifts from “cleavage to coverage” is likely to meet their expectations and incentivize them to exercise, a critical part of their recovery.

BodyRock Sport’s mission is to empower all women to look and feel beautiful by providing them with activewear that is equally fashionable and functional. The Empower ‘Em Mastectomy bra is undoubtedly “The World’s First Fashionable Mastectomy Bra.” The bra will be available in a several patterns such as floral, leopard, and camouflage.

“Since breast cancer is a diseases that effects women of all age groups and ethnicities, we really wanted to create a collection that would empower women to look and feel beautiful by providing them with fun, functional and flattering options.” Kelly Dooley says, while also explaining that each bra will be named after a friend whose resilience towards the fight of breast cancer inspired her. This way each one of these strong women in Kelly’s life remains a constant reminder of the battle we face with breast cancer.

Included on every bra there will be the words “I Am Empowered.”

“It was important to me to launch a collection that inspired those who had fought breast cancer and won, to get back on the treadmill. I hope that the collection will empower women to become passionate again about working out and getting back to the gym,” Kelly says.

Additionally, each mastectomy bra is that is purchased will enable BodyRock Sport to donate mastectomy bras to the American Cancer Society for women in need. This will reinforcing BodyRock’s philanthropic mission to empower all women and remind them to be beautiful and sexy.

About Kelly Dooley:
Kelly Dooley is the Founder and Creator of BodyRock Sport Activewear. BodyRock combines fitness and fashion in a functional way. The trendy and innovative line of activewear is constructed for chic women who don’t want to sacrifice style at the gym. BodyRock is ideal for women who want their gym clothes to be ultra-chic and wearable outside of the gym. The garments feature unique fabrics and distinctive embellishments with smart details, such as built-in ipod pockets, zippered compartments, and tagless labels for extra comfort. Featured in Glamour, Oxygen, People, Self, and on FoxNews.com BodyRock Sport is the leader in activewear.

For more information on the Empower ‘Em Collection by BodyRock Sport or Kelly Dooley contact:
Leah-Vail Soloff: [email protected] (206.778.1578)

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