Killed In Action
“Killed in Action dares to seduce. It takes guts to do it, but I want to show that it’s fun—and it pays off!”
Pulses are racing in Portugal with the sexy new lingerie e-tailer, Killed in Action. Launched June 2018, this online intimates store features modern lingerie with a naughty twist and a minimal design aesthetic. Carrying a curated selection of high-end brands, like, Bordelle, DTSM, Corporelle and Opaak, this online lingerie shop is a fabulous shopping destination for those looking to indulge.
“Killed in Action aims to entice women to self-discover ourselves, to invest in our pleasure and in the pleasure we share with our partners,” says storeowner, Kia. “Killed in Action dares to seduce. It takes guts to do it, but I want to show that it’s fun—and it pays off!”
A lingerie lover herself, Kia adds, “I truly believe that wearing lingerie and playing with our own power of seduction is empowering and why not be super hot while doing it!”
“Murmur caught me by surprise, whispered dreams of unforgettable evening encounters and day-to-day forget-me-nots.”
Killed in Action values style and substance. The business supports women designers and designers who value a transparent and/or a sustainable production, says Kia. Killed in Action was originally created to be “for women, by women,” however, Kia is learning her customer base is much wider than just that.
Above: la fille d’O.
The store’s target customer is between 28-48, with a higher than average income. Kia says they can be divided into three groups. “The lingerie lovers who treat themselves to beautiful pieces regularly, the seducers looking for a special piece for a night of romance, and last but not least, the curious type, a wild card who’s new to the world of lingerie but is eager to explore,” she says.
Above: E.L.F. Zhou London.
Killed in Action has also seen the gift-buying male shopper trend that many lingerie stores experience. “Who would have guessed,” exclaims Kia. These shoppers are looking to buy gifts for their loved ones around special occasions and holidays.
Dare to peek at Killed in Action’s delectable offerings? Check out their website but also keep your eyes peeled if you find yourself in Portugal. Killed in Action occasionally sets up showrooms or pop-up locations. And for an ultra VIP experience, they offer private appointments in Lisbon.