Kilo Brava Debut Collection
In early October, former Cosabella head of design Kristin Bear clicked the launch button on her brand’s website while cradling her two-day-old baby girl, Ruby. The definition of a powerhouse working mom, Bear was determined to create an inclusive line of ethically produced, quality lingerie at an affordable price-point. After a lengthy tenure in intimate apparel, her own label, Kilo Brava, was born alongside her daughter.
Kilo Brava in Motion
Kilo Brava is a uniquely transitional lingerie and loungewear brand, with cozy but stylish cross-over pieces that transition well from stylish layering pieces to wear to work, to sexy but comfy loungewear for the home.
As a mother of two, Bear’s mission is “to make others feel confident and beautiful at an attainable price.” Think silk pajamas you can wear while flipping pancakes for the kids or sipping champagne in like a queen.
Kilo Brava boasts “attainable luxury”, offering embroidered lace lingerie starting at $34 and luxe satin loungewear starting at $100. The collection comes in sizes S-XXL and is available for wholesale to lingerie shops or consumers.
Stand Out Style
The collection’s best seller is the lace teddy. Customers say it is miraculously comfortable, sexy, and flatters every body type. The best part? It’s the price tag, $35.
Kilo Brava’s launch rolled out four impressive collections: a soft brushed rib, luxurious embroidered mesh, delicate lace, and luxurious printed satin. Inspired by 60s’ “it girls” and retro silhouettes, the KB aesthetic is that of muted vintage hues and to-die for animal prints.
The campaign’s look book, shot in a mid-century design home, showcases femme bot-esque models rocking bouffants, cat eyes, while rocking Kilo Brava styles. Bear says her inspiration for the shoot and collection stems from 60s and 70s styles, spirit and aesthetics.
“This was a time where women were really starting to forge their path – where they could be powerful and do big things, but be gorgeous as heck at the same time and just own it all. It reminds me a little bit of what we are going through right now as women.”
the Kilo Brava Mission
On a mission to empower women with confidence everywhere, the Kilo Brava collections are available in both select retail stores and online. For lingerie retailers, Kilo Brava brings uniqueness to their inventory. Prints are original, the embroidery is hand-rendered, and bold graphics are meant to catch the eye. One store in Laguna Beach that carries Kilo Brava created a stir with a dedicated window display designed around the brand’s zebra print.
Online shoppers are treated with special care and reverence; their orders are packaged in a beautifully branded box with hand drawn tissue paper, full of delightful surprises of stickers, confidence-inspiring notes, and, sometimes, a free gift!
Bear’s goal for Kilo Brava is “to keep this little machine running and getting the brand out there to people and retailers who will love it. I’m obsessed with making women feel good.” A goal everyone can get behind.