Kix’ies: the Story Behind the Brand
Above: Ruby Roxx wearing Kix’ies Annabelle style.
“Kix’ies® are practical, comfortable, and even healthy for women (they let our “girl parts” breathe). And yes, they may even feel a bit sexy to wear, which is an added bonus!” – Samantha DeMartini, Kix’ies founder.
I was seventeen years old and getting in the most popular boy at schools truck for a ride home. As I climbed in, my skirt got stuck in my backpack, exposing my “nylon butt,” you know, when a girls’ rear end is smushed into a pair of high-waisted nylon tights. I quickly jerked my skirt free and hopped in the truck, but the thought that he had seen me at my unflattering worst horrified me.*
Above: Kix’ies Kimmie style.
That day, I decided I never wanted to be humiliated like that again. So I went out looking for something fun to wear on my legs that didn’t pinch my waist and make me look like a stuffed sausage. But all I could find were those traditional thigh-high stockings, the super thin ones that run if you look at them the wrong way and come in only the most boring colors.
I never found this thigh-high I dreamed of, but the idea was always there in the back of my mind; I even knew I wanted to name them something fun and, well, “kicky” like my mom used to say whenever we wore something cute and sassy.
Above: Kix’ies Jenny style.
But this little thing called life intervened. I got busy with work and raising my kids, and my thigh-high idea took a back seat.
That was until one sunny day, drifting out on a sailboat, I told a friend my idea and the story behind it. It was in that moment that I knew I could do it. Sometimes all it takes is the right person to give you the confidence, to believe in you enough that you believe in yourself. It was that day I began to put the wheels in motion.
Above: Kix’ies Elsa style
Along the way, I’ve learned a lot, and one of the most important things I realized was how starting this venture would let me give back to the people and causes that mean so much to me. I made the decision to donate a percentage of each Kix’ies® sale to the Leukemia & Lymphoma Society in honor of my dad who passed away from Hodgkins Lymphoma in 1995. And because I had the support of so many great women throughout my life, I named the first six designs after them.
Above: Kix’ies Tiffany style
Though my story is a good one, what’s even better is the product itself. I am so proud and excited to share Kix’ies® Thigh Highs with you.
Here’s why: I believe we want to feel good about ourselves. We don’t want to be crammed in a pair of tights with the dreaded “muffin” top poking out for the world to see.
Above: Kix’ies Ally style
Kix’ies® are practical, comfortable, and even healthy for women (they let our “girl parts” breathe). And yes, they may even feel a bit sexy to wear, which is an added bonus!
*I’m happy to report that when I ran into that boy at our 10-year high-school reunion, he had no recollection of seeing my butt in all its nylon-encased glory!