la fille d’O opens its first boutique

An image of a model wearing a bra and panty set from the La fille d'O Fall Winter 2011 collection

la fille d’O opens its first boutique opens its first boutique in the brand’s hometown of Ghent, Belgium on December 17, 2011. The boutique will be open from 10am – 6pm each day and the day’s festivities include drinks, cupcakes (provided by Julie’s House) and photos by Marco Ferrari.

la fille d’O is a gorgeous lingerie brand by designer Murielle Scherre. We covered her la fille d’O FW11 collection in an earlier story.

And talked to her about the collection in a video interview here:

Join is in congratulating Murielle on her latest adventure and wishing her good luck!

If you’d like to see more of la fille d’O, please visit

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