“We wanted to give consumers an e-commerce shopping experience that addresses the need for a diverse selection of intimates in standard and plus sizing.” – Daniel Freedman, Lace.com CEO.
TBMBM announced the official launch of its newest online retail venture, LACE.com — a new lingerie retail destination will supply lingerie, sleepwear, shapewear, activewear and hosiery to the American and Canadian markets.
The team at LACE.com want women to feel sexy in their curves and be confident in who they are. The lingerie retailer believes in the importance of offering a wide range of styles, sizing from XS – 6X, and accessories that enhance a woman’s natural beauty.
“Our team has worked hard over the past several months on perfecting the site and stocking up on thousands of new styles,” explained LACE.com CEO Daniel Freedman.
“LACE.com aims to fill the void that exists in the online market for affordable, quality lingerie in both standard and plus sizes.”
“LACE.com allows us to branch out and brand ourselves with a strictly mainstream fashion look and feel. We wanted to give consumers an e-commerce shopping experience that addresses the need for a diverse selection of intimates in standard and plus sizing.”
The online lingerie store has a full team of front and back end developers who have made a site that gives shoppers the inspiration and knowledge of what’s new in lingerie, but ensures a secure shopping experience. All the pages use bank level SSL security to manage customers privacy and security.
“It’s important to us to give our customers the best shopping experience possible,” said managing director Erin Sue. “That means our site is a constant evolution of design standards, including image viewers, easy navigation, our mobile version is optimized for the latest devices, and we hold ourselves to the highest standards in customer service.”
The LACE team is already implementing new shopping experience platforms to include interactive wish lists, and social interactions. The online retailer is bringing intimates shopping to the digital front in a new light with its diversity in styles, sizing and trends.