Letter From Paris – Interview with Elise Anderegg

Letter From Paris Interview with Elise Anderegg

“In the materials I use, as well as in the details I design, I seek softness and lightness to create elegance & seduction whilst remaining natural.”
– Elise Anderegg

Swiss-born Elise Anderegg has been designing collections and putting on fashion shows since she was five years old. With only teddy bears in the audience, Elise put her gift for drawing and her passion for textiles into practice early, spending hours drawing silhouettes and planning fashion shows. Even then, she showed meticulous attention to detail and organized her collection by color and style, making sure to give each piece the attention it deserves.

Over the years, Elise studied art, took dance lessons, graduated from Esmod Paris, and let her imagination and creativity blossom into an eponymous brand and a successful lingerie business. Last June, Elise opened her first boutique, in Paris, which echoes the modern femininity and allure of her collection.

With natural elegance and grace, Elise Anderegg welcomed me into the romantic sophistication of her world and shared her inspirations. For an afternoon I am privy to her creative talent, and it’s easy to see why those teddy bears gave Elise a standing ovation.

ELISE – THE DESIGNER

What is it about Paris that inspires fashion and creativity?
Paris is such a romantic city and an invitation to culture and style.

You work exclusively with silk. Why does this luxury fabric appeal to you?
When I was young, I used to spend hours in my grandmother’s dressing room. She wore long silk nightgowns and I remember thinking how glamorous the fabric looked and the way it shone in the light. Silk is the ultimate luxury next to the skin.

What is the most important thing to consider when designing lingerie?
To always stay elegant and feminine. To not slip into vulgarity.

There is a lot of color in your collection. Why?
Color is a great way to change humor and have fun. I’ve always liked mixing colors – even colors that might not seem to go together at first. Color is also something clients look for in my collection.

The chemise is your signature. What is it about the chemise that you like so much?
I think it is the glamour and versatility of the chemise. It can be worn as lingerie and with jeans or leggings.

PLEASURES & INSPIRATIONS

Where are you likely to be on a sunny Saturday afternoon?
I like to walk with my dog in the Bois de Boulogne. She’s a French bulldog and her name is Bambou.

And on a rainy Saturday afternoon?
I really like to spend time chez moi. If it’s a rainy afternoon, I’m probably cooking.

Salé ou sucré? (Salt or sugar?) Which do you prefer?
Both. I love the combination. One of my favorite dishes is an Aumônière, which is a puff pastry filled with goat cheese, apple, cinnamon, and warmed in the oven. C’est délicieux.

Favorite restaurant in Paris?
Le China, 50 rue Charenton in the 12th arrondissement. Fabulous décor and wonderful fusion cuisine.

Favorite patisserie?
A Ladurée raspberry macaroon.

THE BUSINESS OF LINGERIE

Do you design differently for different markets?
In my choice of color, yes. For the Asian market, I use a lot of pastels. In Europe, colors and style are bold and in America, there is a desire for color and couture.

What do you see as an upcoming trend in consumer demands?
I think we are moving towards more glamour and sophistication, at least in fabric choice.

Where are you sold in the United States?
In a selection of Victoria’s Secret stores.

JUST FOR FUN…

Do you remember your first bra?
Yes, of course! My mother took me to Beldona, which is a chain of beautiful lingerie stores in Switzerland. I was 11 years old and very proud to be with her. I bought an ivory bra with lace and embroidery. Very traditional, but feminine.

Do you wear mismatched lingerie?
Sometimes. In fact, I’ve designed the collection to be worn as separate pieces. I like mixing colors.

LOOKING FORWARD

Can you give us a sneak preview as to what you are working on for the Salon de la Lingerie in Paris in January?
I’m putting together a collection inspired by patchwork, with interesting lacework and stitching. No black. Earthy, dark gray, midnight blue. Colors that are dark but rich.

CONTACT INFORMATION

Designer & Art Director
Elise Anderegg
eliseanderegg@eliseanderegg.com

Sales Director
Valérie Touya
valerietouya@eliseanderegg.com
Website: www.eliseanderegg.com

Boutique
38, rue Mauconseil
75001 Paris
tel: +33 (0)1 42 36 15 62

Elise Anderegg is currently looking for an agent or distributor in the United States.


Kathryn Kemp-Griffin founded the lingerie company Soyelle in 1993. After selling Soyelle in 2009, Kathryn founded Pink Bra Bazaar, a lingerie charity dedicated to raising money and awareness for breast cancer. Kathryn also organizes exclusive lingerie tours in Paris as an unusual alternative to the regular tourist attractions. A Toronto native and a Princeton graduate, Kathryn lives with her husband, five children, four cats and a dog in a 500-year-old mill outside of Paris. Email: kathryn@pinkbrabazaar.org

Links
www.soyelle.com
www.pinkbrabazaar.org

3 Comments on “Letter From Paris – Interview with Elise Anderegg

  1. Avatar Angelique says:

    My favorite lingerie set is third from the right, under the wrapped lights. The colors are fabulous. Great article!

  2. […] Letter from Paris: Elise Anderegg Interview by Kathryn Kemp-Griffin “I look forward to shaping the coverage and revealing some of the hidden fascination for […]

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