Letter From Paris: Mode City & Interfilière Paris 2014
Above: Mode City Paris 2013 © Photo Emmanuel Nguyen Ngoc Collectif.
“New ways of seeing mean new ways of feeling.” ~ David Hockney.
Kathryn is the co-founder of Pink Bra Bazaar, a charity dedicated to breast health education and supporting women with breast cancer. She is also founder of Paris Lingerie Tours and offers exclusive lingerie tours as an unusual alternative to the regular tourist attractions.
Contact Kathryn at: firstname.lastname@example.org
Not even torrential rain and gusting winds could wash out the creative talent bursting through at Mode City & Interfilière earlier this month. The premier showcase for swimwear and lingerie in Paris welcomed more than 450 brands from 41 different countries during this 3-day annual event.
Above and from left: Trend showcase at Interfilière and Love Stories.
The weather created a dramatic backdrop for the delicate harmony between the layering of innovation and design that is so unique to the making of lingerie apparel. A fusion of art and science with collections that begin as fibers being transformed and blended with colors and textures to adorn and enhance body movement.
Above: Lingerie Dement.
More than 15,000 buyers and industry professionals visited Mode City & Interfilière for a taste of style and marketing trends for the lingerie and swimwear of tomorrow—with a peek as far ahead as Spring Summer 2016—in a carefully curated show that was best viewed slowly, so as to savor the visual and tactile experience. Despite the real business of selling, it’s an artist’s world. Unexpected beauty revealed in the curve of a scalloped edge, the shimmer of a Swarovski jewel, or from within the nuanced shadows of layered lace.
Here is a look at 10 brands that are giving rise to a new perspective for upcoming seasons, and the significant and subtle trends and influences that emerged from the show.
1. Maison Lejaby
The luxury French brand is celebrating its 130th birthday this year. Since 1884 Lejaby has carried forward the legacy of creativity and savoir-faire and in 2012 launched Maison Lejaby Couture with a luxury, handmade collection using only the finest laces and embroideries. A Salon Couture in Paris welcomes clients by appointment only for personalized attention and service in a discreet and intimate setting.
Lejaby hosted an exquisite fashion show and birthday party in May at the Lido, the prestigious Parisian cabaret.
Naja means cobra in Hindi. A cool name for this very cool brand embued with majestic colors and cultural references. Impeccable craftmanship is the manufacturing ethic behind the company along with a program Underwear for Hope that creates jobs for single mothers in Colombia. Founder Catalina Girald believes that lingerie should help women feel good about themselves which is why a secret message is printed on the inside of each panty to remind the wearer of her unique qualities. Original quotes include, “He offered her the world, she said she had her own,” and “She thought she could, and so she did.”
3. Love Stories
Offering a lifestyle of contemporary lingerie fashion, Love Stories creates harmony with an eclectic collection of individual pieces that can be mixed and matched for women to create their own look. Fashion and interior stylist, Marloes Hoedeman wants women to feel gorgeous in stylish and comfortable lingerie that blends with other ready-to-wear pieces.
4. Bread & Boxers
Lost luggage inspired Swedish founders Alexander Palmgren and Henrik Lindahl to launch Bread & Boxers and offer simple, quality underwear and socks in hotel minibars for travelers. The brand has evolved into a complete line of everyday basics for both men and women and is made from 100% organic cotton or a blend of organic cotton and elastane.
5. Sabine de Brumes
Belgian-French designer Maia Gysens trained along the legendary Alexander McQueen before moving to California and finding inspiration from old Hollywood glamor to create her brand Sabine de Brumes Swim and Dream Wear. Reversible prints and designs add a fashionable retro look for elegant summer evenings. Made in France.
Wearing a kaftan inspired by jazz and the keys on a piano, singer and songwriter Mariama infused grace and melody for an exclusive performance during Mode City.
Two sisters from Martinique, Frédérique and Constance de Gentile, combined fashion and performance materials to create their first collection of swimsuits designed to fit the four main body shapes found in 95 percent of women: A, H, V, and X. The name Calipige is a cheeky reference to Venus Calipyge and the charming story of two sisters who argued about who had the most beautiful derriere. The slogan on the t-shirt “Je veux des fesses de déesse!” translates as “I want the derriere of a goddess!”
7. Lingerie Dement
Opposites really do attract. Magnetic closings are the trademark of this collection of chic lingerie created by Laetitia Schlumberger. Elegant and discrete details that dare and surprise. Lingerie Dement – Glamorous, sexy, and fun. Made in France.
8. Beach Riot
Riot on the Beach, Party in the Streets; boasts the Beach Riot mantra. American designer Nicole Hanriot injects color and an 80’s flair into Beach Riot’s fashion forward collections to ensure easy transition from the beach to the streets.
Celebrating individuality and a mix-and-match spirit. Albertine is a designer swimwear and lingerie brand created in 2007 by sisters Caroline & Anémone Anthon. Passionate about fabric and mixing colors, prints, and shapes they revisited the bodysuit for their AW14 collection, attaching the panty around the lower hip for a chic, comfortable, and relaxed look.
Chic and contemporary French-made lingerie for an independent and modern woman. Luxurious and refined fabrics make up delicate pieces that include briefs, bustiers, petticoats and bodysuits to mix and match for a gorgeous lingerie and ready-to-wear wardrobe.
Above: photo by Mode City Paris 2013 © Photo Emmanuel Nguyen Ngoc Collectif.
The second year of this popular open-air event for the general public. A Californian-themed day at the beach and a chance for lingerie and swimwear professionals to meet with end consumers. Fashion shows, zumba classes, and lingerie and beauty consultations offered visitors a rich and varied experience.
Appealing to our imagination is the essence and allure of lingerie and beckons a momentary pause and diversion. Interfilière 2014 offered a journey of the senses, layering and blending ideas, textures, and forms that is whimsical, beautiful, and lyrical.
Fall Winter Trends 2015/16
This forum explored elements of delight in the modern wardrobe and the blurred boundaries between lingerie, ready-to-wear, and loungewear markets.
Spring Summer 2016
Is sport the new glam? Designed by Jos Berry from Concepts Paris with the collaboration Paola Maltese, an Italian stylist, this new forum brought together an assortment of innovative fabrics, textile designs, prints, and accessories in a vibrant atmosphere of creativity and inspiration for the beachwear and sportswear markets.
During a private trend conference, host Jos Berry urged industry leaders not to forget that lingerie is about pleasure and sensuality and offered a message we can all share for an inspired tomorrow: Open Your Senses.
Beach Riot: www.beachriot.com
Bread & Boxers: www.breadandboxers.com
Concepts Paris: www.conceptsparis.com
Lingerie Dement: www.lingerie-dement.com
Love Stories: www.lovestoriesintimates.com
Maison Lejaby: www.lejaby.com
Paola Maltese: www.paolamaltese.it
Sabine de Brumes: www.sabinedebrumes.com