Letter from Paris: Unforgettable Mode City

Scandale

“What makes things memorable is that they are meaningful, significant, colorful.” – Joshua Foer.

Kathryn Kemp-Griffin, President of Pink Bra Bazaar, a lingerie charity dedicated to raising money and awareness for breast cancerby Kathryn Kemp-Griffin
Associate Editor for France

Kathryn is the co-founder of Pink Bra Bazaar, , a charity dedicated to breast health education and supporting women with breast cancer. She is also founder of  Paris Lingerie Tours and offers exclusive lingerie tours as an unusual alternative to the regular tourist attractions.

Contact Kathryn at: kathryn@thelingeriejournal.com


Like most women, it’s the same routine every morning. I open my lingerie drawer and I pull out a bra and panty based on:

a) what else I’m planning to wear,
b) right mix of comfort and extreme slimming features,
c) my mood,
d) my current laundry situation.

While I don’t have the laundry statistics, I do know that my choices reflect function and comfort more often than my emotional state. And that’s a shame. Sometimes, I can’t even remember what I’m wearing. And that’s a double shame.

Lingerie should never be forgettable.

Paloma Casile 2

“Sunshine and creativity sparkled as more than 500 brands from 35 countries welcomed 15,330 visitors from around the world.”

I was reminded last week of the power of lingerie to boost our emotions and impress different feelings and sensations on our memory during a visit to Mode City, the international swimwear and lingerie rendez-vous in Paris.

Sunshine and creativity sparkled as more than 500 brands from 35 countries welcomed 15,330 visitors from around the world. Creation, innovation, wellbeing, and luxury created a sensorial celebration that focused on the desire for swimwear and lingerie to embody the passion and expression of our personalities.

Following are eight unforgettable discoveries that celebrate the power of memory and ignite emotions within us.

1. LES JUPONS DE TESS

Les Jupons de Tess 1
Unforgettable sensuality. Shadows and transparency combine to give an exquisite allure to a collection that flirts with our imagination.

2. WACOAL

Kate in Wacoal
Unforgettable portraits. Real women (including moi!) revealed their beauty and femininity wearing the effortlessly elegant and innovative pieces from Wacoal while the plume of artist Eudoxie captured these sensual and playful moments. With portraits like these, we can all start careers as lingerie models.

3. VANNINA VESPERINI

Vannina Vesperini
Unforgettable color. 16 products and 16 colors. Combining silk and LYCRA lace in a range bursting with flamboyant color and energy. A “Sur-Mesure” app enables customers to design their own pieces!

4. SCANDALE

Scandale 2
Unforgettable shapewear. A sophisticated range of elegant styles to shape, define and flatter.

5. MICHÈLE GAY

Michele Gay
Unforgettable perfume. Michèle Gay prefers that we taste perfume instead of wearing it. Her concept of Culinary Perfume seeks daring combinations to inspire a different form of communication between brands and their customers.

6. PALOMA CASILE

Paloma Casile 2
Unforgettable cut-outs. The thrill of seduction defined with straps, cut-outs, lacing and transparency. This talented young designer gives sexy a dose of audacity and humor.

7. GOTTEX

Gottex. photo credt: Mode City Paris 2013 © Photo Emmanuel Nguyen Ngoc Collectif / enn2004@free.fr

Photo credit: Mode City Paris 2013 © Photo Emmanuel Nguyen Ngoc Collectif / enn2004@free.fr

Unforgettable swimwear. The Israeli brand was awarded Designer of the Year by Paris Capitale de la Création, a fitting tribute to Lea Gottlieb, the designer behind the iconic swimwear brand who passed away at age 94 in November 2012. Since its creation in 1956, Gottex continues to infuse color and exclusive prints into a heritage of haute couture.

8. ABSOLUTE SUMMER

Absolute Summer. Mode City Paris 2013 © Photo Emmanuel Nguyen Ngoc Collectif / enn2004@free.fr

Photo credit: Mode City Paris 2013 © Photo Emmanuel Nguyen Ngoc Collectif / enn2004@free.fr

Unforgettable fun. For the first time Mode City opened their doors to the general public, or rather invited them poolside! Pop Up stores, fitting workshops, DIY ateliers beauty advice and fashion shows provided the perfect setting for women to express their femininity.

What makes lingerie unforgettable for you?

Contact the Brands

Les Jupons de Tess
Designer: Caroline Tannous – caroline@lesjuponsdetess.com
Website: www.lesjuponsdetess.com

Wacoal
Contact: Sophie Knis – s.knis@wacoal.fr
Website: www.wacoal.fr

Eudoxie
Illustrator
Website: georgescomingsoon.com/eudoxiediary

Vannina Vesperini
Contact: Céline Cabanac – studio@vesperini.fr
Website: www.vanninavesperini.com

Scandale
Contact: Stephanie Chan – scandale@scandale.com
www.scandale.com

Michèle Gay
Stylist & Perfumer: Michèle Gay – michelegay@michelegay.com
Website: www.michelegay.com

Paloma Casile
Designer: Paloma Casile – paloma-casile@hotmail.fr
Website: paloma-casile.tumblr.com

Gottex
Contact: Michal Sarig – michals@gottexmodels.com
Website: www.gottexmodels.com


Catch up on our Letter from Paris Series

Take a tour of the lingerie world with Kathryn Kemp-Griffin and read the series from the start HERE.

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