Lingerie Edit SS16 Recap
Above: Pure Chemistry.
Story and photos by Michelle Broomes.
Despite a London tube (underground train) strike that threatened footfall, the summer edition of the Lingerie Edit transpired at its home, the Savoy Hotel London, on July 9th and 10th to highlight the intimate apparel trends set for SS16 by independent brands. Although designers and brand reps shared that the low attendance, particularly on the first day, had been a slight hindrance, they were still eager to flaunt their wares to all who came through the doors.
Above: Hanky Panky. Photo provided by the Lingerie Edit.
Over thirty independent brands displayed the finest in mid to high end products incorporating swim and resort, lingerie and lounge. International additions to the affair included US brands Hanky Panky and P.J. Salvage, Dutch brand Sapph and the Swiss swimwear collections of Lahco. And here are some brand highlights from the show:
Swim & Resort
Above: Rebecca Torres Swimwear.
Spring/summer is all about getaways to the beach so the swim and beach wear was my first stopover. No stranger to the Lingerie Edit were names like Little White Lies who thrilled last time with their embroidered patterns; Pistol Panties saluting plus size bust with their awesome “Big Guns” plus size range in adorable vintage prints; and lifestyle brand Vevie, whose designer, Caroline Greenslade is a visionary as she is continuously tweaking the brand’s patterns and fabrics to present the ultimate in affordable luxury. The brand has introduced plus size underwire bikinis and gorgeous kaftans to its collections.
Above: Michael by Michael Kors.
Newcomer brand Michael by Michael Kors (MMK) oozed a celebrity luxury feel. The brand has been styled and represented in keeping with the underpinnings of the highly desirable nature that is associated with the name Michael Kors. MMK Cruise 2016 Essentials/Europe collection, of “Logo Solids”, is an amalgamation of luscious jewel hues and classic black presented on flattering, sexy and gorgeously cut shapes bearing the easily recognizable Michael Kors logo.
Rebecca Torres shone at the Catwalk Edit where we first met earlier this year and again at the Lingerie Edit with luxury sport and resort pieces. The uber talented designer combines daring shapes and fervent colour with optimum stretch and comfort in her aquatic assortment. She has added stunning kaftans to her self-titled collection.
Above: Oakley Swim. Photo provided by the Lingerie Edit.
In keeping with sporty and sexy, brand Oakley, known for its sunglasses and sports performance gear, impressed with its collection of both beach and gym worthy pieces, several of which could be worn interchangeably. Whilst the collection is quite feminine, it is keeping with the concept of the fun and fearless sportswoman.
Print connoisseur and designer Lisa King exhibited a treasure chest of coarse cut jewel patterns. Bold bright colours make her resort wear pop with flowing fabrics resulting in a sophisticated effect. Convertible shapes designed to suit different moods and body shapes added strength and character to the collection. Lisa prides herself on the fact that her resort pieces are super stylish but yet easy to wear whether as cover ups or stand-alone pieces.
Above: Splendid Swimwear.
Evoking images of the Californian coast, Splendid Swimwear appeared ideal for the perfect beach bunny look. The brand is a hybrid between sexy bikinis and sporting wear, great for those who work out by the beach. There’s also a selection of fantastic cover ups and resort pieces like multi-coloured maxis and floaty tops that would easily complement jeans, capris, shorts and leggings.
With a retro feel that’s classically chic yet suited for the present-day fashionista, Swiss brand Lahco presented and almost inexhaustible line-up of seaside style. Established in the 1920’s, Lahco will transport you back to the seaside of yesteryear with polka dots and swim caps and simultaneously keep you on trend with magnificent monochromes and contemporary colour blocks. Swim trunks and shorts for men are also available under the Lahco name.
Fantastic and exciting swim and resort pieces were also offered by Ella Moss, Nautica and Luxe by Lisa Vogel.
Above: Sapph Lingerie.
This category always sees some strong returning brands like Bluebella, Maison Close, Loveday London, and Pure Chemistry and they set an example to newcomers about staying fresh and on trend. Designer of Pure Chemistry Dimple Rani Lal, is always bursting with new ideas for the brand and so far has never failed to add something new to her collection. She informed that she was currently working on a project for gift ideas.
Above: Maison Close. Photo provided by the Lingerie Edit.
Dutch brand, Sapph, put on an impressive spread at their table. Around for about ten years, the brand is pursuing the UK market with lingerie in plus size cups that should go up to F cup. Additionally, the brand is also offering selected underwire bikinis up to G cup.
Martha Rose pieces (pictured above) told of untouched beauty and sweet simplicity with innocent white offerings and floral fancy that summoned the countryside, while Chantal Thomass opted for urban grit through bandana prints fused with animal trims that just screamed “music festival”.
Above: Loveday London. Photo provided by the Lingerie Edit.
Stunning, sultry, exquisite artistry was flaunted by brand Maison Lejaby, known for the finest in handmade French couture lingerie. The feel and appearance of silk emblazoned with lace is unforgettable. It is almost unbelievable to think that these French collections are sewn by hand yet deeply detailed and can be traced back to the very hands that fashioned them.
With a successful debut that resulted in a win of Press’ Best Brand, newcomer brand Maven packed a combo punch of style and colour. Maven is a brand for the young and young at heart. With a range of soft cups, underwires from D to G, bodies and robes, and an affordable price point, Maven will undoubtedly have a solid following.
Above: Maison de Papillon.
This segment represents some of the best apparel for relaxation and sleep and even for a little excitement in the boudoir.
Betty Blue’s Loungerie was one of the best examples of intimates that are great for lazy evenings whilst still looking quite captivating as the brand showed off bits of its “The Stripper” collection. The signature babydoll in this collection comes in a luring lilac with black lace overlay and is secured with extra-long shoulder strings that are ideal for untying slowly.
Above: Betty Blue’s Loungerie.
With nine cup sizes built into its nightwear, brand Nui Ami is on its way to enhancing the way fuller busted woman can enjoy integral support loungewear. Their night bralettes, camisoles and gowns can support fuller bust up to an F cup and their shapes are gloriously sexy. The brand also specializes in eye-catching PJs. Designer Sanjit Vallance proudly informed that she wears her own line and that her PJs are manufactured in Hackney, London.
Also proud to model their own merchandize at the Lingerie Edit were Danielle and Shriya of Maison de Papillon. It was fascinating to be close to such innovative, easy-to-wear, multiuse designs and to hear the passion for their concepts exuding from the designers. Pieces of the Serendip collection were on hand as well as the brand’s bestseller essential button down day/night shirt in Coral and Sea Glass. Maison de Papillon is retailed in resort and hotel settings as means of appealing to women who are travelling for business or pleasure.
Above: Three Graces London. Photo provided by the Lingerie Edit.
With a name that translates back to Greek mythology depicting grace, charm and beauty, newcomer brand Three Graces London transported me to a nostalgic and romantic place in time. The brand incorporates vintage concepts into its collections to maintain a sense of timeless luxury that women can feel free to indulge in. The hero piece of the SS16 collection is a breath-taking steel coloured gown crafted from approximately five metres of silk.
Above: Yolke. Photo provided by the Lingerie Edit.
And for those of us for whom leggings are a way of life, legwear brand HUE Leggings was the brand to spot with its must-have pieces just right for any occasion. Some of the best bits were jeans effect leggings that were lovingly soft to the touch and would be an ideal accompaniment to any mode of top either dressed up or down.
Other brands exhibiting merchandize in this category included US brand P.J. Salvage, Yolke, loungewear stalwart Yummie by Heather Thompson and spirited brand Splendid.
Supporting brand Soak was again at the exhibition to educate about caring for intimate apparel with their special elixir designed to look after delicates. Soak is promoted as an add-on product for lingerie retailers as a means of encouraging women to care for their intimates by hand washing.
Overall, despite the slow start due to external circumstances, the show provided, as usual, a crucial condensation of all the wonderful trends to expect for the upcoming seasons and I look forward to seeing these fashion movements come to life.
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