Lingerie Fashion Week® Dates for SS15 Season
Above: Naked Princess at Lingerie Fashion Week. Photo by Alberto Lama.
“The new dates truly optimize the event for powerful publicity results at a scale even greater than previous seasons.” – Lauren Rich, Lingerie Fashion Week.
Lingerie Fashion Week New Dates: October 24th and 25th, 2014 at Center548 in NYC.
Lingerie Fashion Week®, the first Fashion Week worldwide exclusively created for intimate apparel brands, returns for a fourth consecutive season this Fall. The SS15 season will be held October 24th and 25th at Center548 in the heart of Manhattan’s gallery district.
Merging the lingerie, fashion and creative communities, the bi-annual event will showcase a mix of emerging and established designers along with industry complementing sponsors throughout a series of runway shows, presentations, special exhibitions and installations.
Previously timed alongside the intimate apparel tradeshows, October marks a shift as the first time the event is placed within Fashion Week season. Taking place shortly following Paris Fashion Week, the move optimally times shows for maximized press attendance and coverage as well as further aligns the event with the greater fashion industry. Lingerie Fashion Week® Founder & Executive Producer Lauren Rich explains:
“We are very pleased with the decision to move the event in line with Fashion Week season, in a further effort to achieve our core mission of merging the lingerie, fashion and creative communities. We want to bring lingerie out of the niche it is so often cast into and elevated to the forefront of the greater fashion playing field. The new dates truly optimize the event for powerful publicity results at a scale even greater than previous seasons.”
Above: Clare Bare Lingerie at Lingerie Fashion Week. Photo by Chang Gao Photography.
“…we do expect to see a higher volume of participants showing same-season to take advantage of an immediate Holiday sales push.”
The move also ushers in unique potential for participants to showcase current season offerings as an alternative to next (SS15). “As we are also now timed just in advance of the Holiday season, we do expect to see a higher volume of participants showing same-season to take advantage of an immediate Holiday sales push.” Rich projects. Presenting newfound versatility, the event is now optimized to not just brands but also retailers and other direct-to-consumer platforms who may want a publicity push just before Holiday.
Runway or Presentation still stand as core ways to show, or participants may elect a combination of both. Group options are also available including a Made in the USA Runway Show and the return of the Ones to Watch Special Exhibition, both specifically geared towards emerging and independent designers. Ones to Watch is additionally ideal for international brands or those unable to attend on-site, as participation can be executed remotely. Alternative marketing opportunities and sponsorships are also available in lieu of a show.
Participate in Lingerie Fashion Week
For more on Lingerie Fashion Week® along with photo galleries and media coverage of past seasons, please visit: www.lingeriefashionweek.com
About Lingerie Fashion Week®
Merging the lingerie, fashion and creative communities, Lingerie Fashion Week® presents a dynamic industry hub yielding maximum media exposure and publicity opportunities amongst the trade and consumer press for participants. The bi-annual event is the first Fashion Week exclusively created for the intimate apparel industry, presenting a stage for emerging and established brands from across the globe within the lingerie, loungewear, sleepwear, shapewear, hosiery/legwear, lingerie solutions and lingerie accessories categories. Lingerie Fashion Week® debuted in February 2013 to a result of over 1 billion total media impressions to date, reaching audiences from North and South America to Europe, Asia and Australia. Lingerie Fashion Week® shows have been covered in such prestigious outlets as The Wall Street Journal, WWD, ABC News, NBC News, CNBC, The Huffington Post, The Daily Mail, The Daily Beast, Fashionista, E! News, omg! Insider, The New York Post, The New York Daily News, The International Business Times, and many more.