Lingerie in NYC: Audelle London and Hanro

Snake your way through Midtown Manhattan, and you’ll catch glimpses of mannequin forms in windows, measuring tape draped on shoulders and flashes of fabrics high above one’s head.

There’s an overwhelming amount of creativity and creation unfolding in New York City. And last week, I had a chance to see the result of two brands’ imaginations at work during two small press previews.

Hanro SS17

Hanro SS17 Luxury Moments
My first stop was on 5th Avenue at Hanro’s NYC Showroom to see their new SS17 collections for men and women. It’s a beautiful collection and a tighter offering from last season.

HANRO’s spring/summer 2017 collection is all about “CONTRASTS” – of the materials, the colors and the senses. Airy, superlight fabrics are paired with straight, strong cuts. Delicate, transparent woven burn-outs, chiffon inserts and voiles alternate with compact, opaque fabrics.

Hanro SS17

Hanro SS17

Modern, geometric laces and embroideries with fashionable design details offer an interesting contrast to the classic, reliable fabrics. Trendy new cuts alternate with classical, feminine styles or even retroinspired looks.

The color palette shows natural contrasts from the earth, sky, water and fire: Light beige shades, earthy nuances, terracotta, and white contrast with strong blue and pink shades as well as sunny yellows.

Audelle London SS17

Audelle London Sophia
Later that afternoon, I walked over to the Milltex Showroom. This NYC-based distributor wanted me to take a peek at Audelle London. This is the sister brand of Audelle aimed at the 19-25 year old customer.

Audelle London

It’s a fun, energetic collection of intimates. The brand says the fashion forward designs are inspired by London’s changing urban landscape. The Audelle London customer they say is inspired by detail and finish beyond the practical essence of a bra and not too focused on the traditional elements of lingerie.

Audelle London Paloma

At the showroom, Milltex’s Magali Montagnon walked me through the different styles that included bodysuits, camisoles, and lace bralettes. The brand’s beautiful Paloma set (padded balcony bra and brief) and Sophia Bodysuit were visual and tactile treats.

This is Audelle London’s fourth collection and SS17 marks the first time the UK brand is distributed in the USA thanks to an exclusive relationship with the Milltex Group.

Lingerie in NYC: Audelle London and Hanro Contact Info

We hope our readers have enjoyed this SS17 teaser from Hanro and Audelle London. In the coming weeks, we’ll focus on these two brands with stand alone features. In the mean time, we’ve provided contact info for anyone that wants to learn more:


Contact: Ila Wood

Audelle London / Milltex Group
Contact: Magali Montagnon

Hanro Gallery

Audelle London Gallery

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