Lingerie Selection Rack Shack Pop Up Wraps Up

Lingerie Selection Rack Shack Pop Up Designers and Laura

Photos by @warmpears.

A successful Lingerie Pop Up or Trunk Show is built on great pre-planning, outreach and beautiful intimate apparel (of course!)

The Lingerie Selection’s Pop Up at the Rack Shack in Brooklyn, New York tied all three ideas together to bring customers a day of silk, lace and champagne last week.

For three hours, over 20 customers came through the Rack Shack’s doors to see collections from the Giving Bride, Alessandra Mackenzie, Suzy Black, Neveah Intimates and Etched.

“We had champagne and some finger-food. The designers were all there so everyone could meet and greet too. Etched fitted a lot of people for her incredible new full-bust brand,” said the Rack Shack’s owner and founder, Laura Stephens.

Lingerie Selection Rack Shack Pop Up Wraps Up

(Etched is one of the newest brands to join the Lingerie Selection’s upcoming summer show (August 8 – 9, 2017 at Daylight Studios in NYC.)

Digital Outreach

A lot of the Pop Up’s success stemmed from combined outreach by the Rack Shack and the designers worked on social media (Facebook, Twitter and Instagram) and through eNewsletters, press outreach and emails.

“I saw some new faces that came because the of the good promotion by the brands and friends but a lot of my store regulars and friends came in too, to discover these local designs. It was also good to see how the brands would do in the boutique,” said Laura.

An effective Facebook Event Page helped spread the word and keep potential attendees in the loop about the Pop Up. Most importantly, the Event Page helped the organizers keep track of who showed interest and attended. 56 people marked their interest and 21 showed up.

Lingerie Selection Rack Shack Pop Up

Collaborative Spirit

“I loved hearing at least one of the shoppers say that they found out about the event on social media and it brought them into the boutique for the first time,” added Maggie Gillette, founder of the Giving Bride.

Another benefit of the Pop for the boutique was the opportunity for the Rack Shack to develop a deeper relationship with the designers and learn from their efforts.

“It was inspiring to meet everybody and know that we are all trying to establish ourselves and that we can empower each other by working together,” said Laura. “I think that was the best part, beside just having a lot of fun and being surrounded by beautiful designs and successful women.”

More Pop Ups to Pop Up

The Lingerie Selection is planning on more Pop Ups this year. Boutiques interested in working with them should contact the designers at:

“[The Pop Up] was a successful event and I would love to work together again. I think a Holiday market could be fun or with Valentines day,” said Laura. “It is a great opportunity to test new designs and also to test a slight different Price Point then I usually carry in my store.”

Learn More about the Rack Shack


Retail Spotlight: the Rack Shack

Learn More about the Lingerie Selection


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