Lingerie Specialist Shortlisted for a Hat Trick of National Awards!

Mish, the specialist lingerie & swimwear retailer based in Cornwall, has been shortlisted for 3 prestigious Drapers awards. Not only have they got through to the finals for Best Lingerie Independent, which Mish won last year, but this year have also been shortlisted for Best Customer Experience and Best Multichannel Retailer.

The Drapers Independents Awards celebrate the most influential brands and highly respected independent retailers and reward those businesses that are changing the landscape of fashion and who dare to do things different to stand out from the crowd.

Managing Director, Michèle Poynter says, “It’s a real honour to be shortlist for a Drapers awards, but to receive this kind of recognition in three categories is absolutely amazing.”

Mish Swimwear evening

“We’ve worked hard over the last 12 months, to stay ahead and evolve with what the customer wants, in terms of both service and product offering. This has really paid off for us, seeing our turnover more than double ” said Michèle.

Mish stocks some of the finest lingerie and swimwear brands available worldwide and new for 2019, Mish is collaborating, with a Devon based swimwear designer to offer bespoke swimwear from their boutique in Cornwall. Alongside their Cornwall based boutique, they provide their fantastic collection of lingerie and swimwear through their established website, and pop up shops.

Mish and Jo Drapers winners photo 2018

“The retail climate is certainly challenging right now, so you have to think outside the box and innovate in all directions. I am so grateful to the Drapers Awards for championing and recognising what we do” continues Michèle.

The winners will be announced at the awards ceremony on 11th September, which will take place at The Brewery in London.

Learn More

To find out more about Mish visit

For more information on the Drapers Independents 2019 go to

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