LingerieFW Welcomes Nichole de Carle, Affinitas & Parfait and More to Inaugural Season of Lingerie Fashion Week
“We understand the power the media holds in delivering information direct to the consumer, and are honored to be involved in the inaugural season of LingerieFW” – Keng Zhang, president, Affinitas & Parfait
LingerieFW is thrilled to welcome Nichole de Carle, Affinitas & Parfait, NaïS, Rouge Séduire and Nevaeh Intimates on board at the inaugural season of Lingerie Fashion Week: the first Fashion Week dedicated exclusively to the intimate apparel industry. These are the first brands to commit to the new show with more on the way noted Lauren Rich.
A complementary platform to the industry tradeshows, Lingerie Fashion Week will make its debut February 21st – 23rd at The Metropolitan Pavilion in New York City.
Branded in line with the major Fashion Weeks, LingerieFW offers intimate apparel brands for the first time a dedicated, press-driven stage to showcase new collections, via runway or presentation, collectively as an industry. This exciting, progressive platform is specifically designed to create buzz and draw the attention of both the industry and the powerful press – offering reach to industry members and consumers via a focus on press attendance and coverage. Event branding is sleek, sophisticated, fashion forward and most importantly innovative, providing a compelling hub designed to propel the intimate apparel industry forward, while giving brands a dynamic stage for maximum media exposure. Says Founder & Director Lauren Rich:
Above and from left: Nevaeh Intimates & Rouge Seduire
“LingerieFW offers intimate apparel brands for the first time a dedicated, press-driven stage to showcase new collections, via runway or presentation, collectively as an industry.”
“We couldn’t be happier with the first brands to sign on for LingerieFW. Nichole de Carle, Affinitas & Parfait, NaïS, Rouge Séduire and Nevaeh Intimates all encompass the elements that make a brand ideal for this stage: beautiful, quality product, fashion forward branding, media-conscious marketing, innovative thinking. We are honored to have their collections showcased on our runways, and look forward to creating a top tier Fashion Week experience for each.”
From Affinitas & Parfait President Keng Zhang:
“As a lingerie brand targeting the fashion forward, media savvy consumer, a Lingerie Fashion Week fits perfectly into our brand strategy. We understand the power the media holds in delivering information direct to the consumer, and are honored to be involved in the inaugural season of LingerieFW.”
Why a Lingerie Fashion Week now?
Once considered a niche category, intimate apparel has recently exploded into the forefront of consumerism, having seen a dynamic surge of recognition particularly within the past few years. The industry is now prevalent in just about every area of pop culture, while innerwear-as-outerwear has moved on from being marked a passing trend to an omnipresent, permanent fixture in fashion worldwide. The U.S. women’s intimates and hosiery market alone grew to $14 billion in 2011, up from $13 billion in 2010 (Source: Citi), showing growth in the mid to high single digits per year versus low to mid single digits per year for women’s apparel overall. (Source: Citi) Rich affirms:
Above: Nichole de Carle
“It is safe to say intimate apparel has successfully staked its claim as a power player in the greater fashion industry, and as such deserves a high visibility, influential platform to collectively give its growing force of brands their due voice. The goal of LingerieFW is to give this voice to the hundreds of beautiful, innovative intimates designers & brands via a channel that has both trade and consumer reach; spotlighting & elevating the industry as a whole.” Further adding: “Through LingerieFW, we want to make lingerie & intimates designers household names just as their womenswear counterparts are.”
Above: Nais Lingerie
LingerieFW’s debut season will stage shows over a span of two days, offering brands two canvases to choose from at the Metropolitan Pavilion in New York City. The Gallery, also playing host to the Press and Sponsor Lounge, offers brands 3,000+ square feet of sleek, white washed presentation space on a high gloss epoxy resin floor. The sophisticated Metropolitan Suite offers up to 8,000 square feet of runway possibilities, featuring chocolate stained oak floors, airy 15’ high ceilings and north & south light exposure.
LingerieFW is open to both emerging & established brands worldwide within the following categories: lingerie, loungewear, sleepwear, shapewear, hosiery, lingerie solutions, lingerie accessories, mens sleepwear, mens loungewear, and mens underwear. Interested brands for FW13 may request an application and further information on LingerieFW by contacting firstname.lastname@example.org.
Press Contact: Danielle Gagliardi, email@example.com