Loretta Caponi Opens Online Lingerie Boutique

Loretta Caponi

Loretta Caponi – founder of the well-known Florentine atelier – recently opened an eCommerce site and launched several social networks. The brand’s goal is to communicate to a world-wide audience its history, value and to showcase the artisanal handmade production process that goes into their collections.

“I’m convinced that e-commerce offers an opportunity to protect, communicate to young generations and propelling into the future an handmade culture that has strong roots in the past”, explains Caponi’s daughter Lucia, that currently runs the atelier.

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Connecting to Loretta Caponi’s new online lingerie boutique, consumers have access to the brand’s men’s, women’s, children and home collections. Shopping is customizable with visitors able to shop by size, embroideries and even order customizations. Shipping is free and guaranteed worldwide.

“At the moment our clients come from Europe, the Emirates and the United States often expressly for us. Our intent is to reach new markets like Africa and India, extending everywhere the opportunity to purchase unique Tuscany’s handmade production items”.

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To help drive traffic to its new eBoutique, Loretta Caponi launched three new social media accounts on Facebook, Twitter and Instagram.

“It’s our chance to grow. It’s a fundamental step to approach an international audience, offering the same collection that can be found in our boutique in Florence” said the brand of the their new digital initiatives.

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To learn more, please visit: http://shop.lorettacaponi.com

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