Ludique’s Bridal Line: Craiasa

Ludique Craisa 1

“Craisa — she is the Bride, the Queen, and the Imperial Mother of all.”

Designer Ruxandra Gheorghe hopes to shake up the bridal lingerie world with her new range — Craisa.

Described by the designer as an extension of her lingerie brand, Ludique, Craisa offers a diversified selection of intimates from high-waist knickers, bras, suspenders to bodysuits with delicate geometrical insertions and adjustable cordon elastics designed “to make the most of the feminine curves”.

Ludique Craisa 6

The bridal range’s name Craiasa, or snow queen, references Hans Christian Andersen titular character and the garments reflect touches of the story’s majesty, magic and mythology. The brand’s photo shoot was set in a real-life palace in the designer’s native Romania. “Artmark – Cesianu-Racovita Palace is one of the greatest palaces in Bucharest, a great cultural heritage and I am very happy that the shooting took place here,” said Ruxandra.

Ludique Craisa 5

“With this new lingerie range, Ludique reinterprets the classical bride and sets her upon a pedestal with profound fairy-like meaning. The essence of femininity takes the shape of the precious materials used and sophisticated details with special design and unconventional shades,” says Ruxandra of her collection. “‘Craiasa’ is veiled in a mix of precious materials as Chantilly lace, fine tulle and velvet, meant to indulge the feminine silhouette, therefore these lingerie articles are turned into real statement pieces.”

Ludique Craisa 7 Ludique Craisa 2

“‘Craiasa’ is veiled in a mix of precious materials as Chantilly lace, fine tulle and velvet, meant to indulge the feminine silhouette.”

It’s a beautiful collection and fans of the brand will note the aesthetic and conceptual similarities with Ludique’s AW13 collection — Madame Pogany. Both collections share Ruxandra’s desire to embody the duality of the feminine spirit, highlighting both seductive and confident nature and delicacy and grace which define femininity.

Ludique Craisa 3

Ludique products are created and manufactured in limited edition and convey the Underwear as Outerwear trend through a diverse range of lingerie items reflecting femininity, sensuality, spirituality, sophistication and boldness. To learn more about this bridal collection and all of Ludique’s offerings, please visit:

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Photo Credits:
Craiasa AW13 – Bridal line
Photographer: Stefan Dani Photography
Model: Chirilă Gina – Mandarina Models Romania
MUA: Alexandra Craescu
Hair-stylist: Adrian Mnatacanian
Location: Artmark – Cesianu-Racovita Palace
3D Crown – especially created by Mioara Fulga Buda
Graphics: Lavinia Vutescu
Content Editor: Raluca Harabagiu

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