Lycra Beauty Cooling Technology
“LYCRA® BEAUTY COOLING technology addresses the problem of shapewear discomfort due to body temperature…” Arnaud Ruffin, INVISTA.
Earlier this month, INVISTA presented its new LYCRA® BEAUTY COOLING technology at the Interfilière New York show. The LYCRA® BEAUTY COOLING technology, was designed in response to consumer needs for increased sophistication and comfort performance in the shapewear category.
The foundation provides the wearer outstanding shaping with long-lasting freshness and permanent moisture management. Consumer research conducted by INVISTA indicated that *78% of female consumers find moisture management in shapewear to be extremely or very important, with only *40% satisfied. This new technology meets this need.
“The secret is COOLMAX® Technology,” said Arnaud Ruffin, Strategy and Business Development Director at INVISTA Apparel. “It features fibers with an engineered cross-section, enabling moisture to reach the fabric’s outer surface where it evaporates quickly.”
Ruffin added, “LYCRA® BEAUTY COOLING technology addresses the problem of shapewear discomfort due to body temperature, which was reported to be a challenge at the consumer level. Fabrics from international mills are already available, and we expect first adoptions to hit shelves in the coming seasons.”
Questions about Lycra Beauty Cooling Technology?
Contact: Pattie Ficorilli, INVISTA Marketing Manager
With leading brands including LYCRA®, COOLMAX®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees. For more information, visit INVISTA.com, Facebook.com/INVISTAglobal and Twitter.com/INVISTA.