Lynx Sportswear Unveils Newest Product: The Zoom Bra
“This technology does an amazing job of providing support and controlling breast motion during even the most vigorous exercise,” – Cynthia Smith
Holly Jackson is a online copywriter and lingerie columnist. She can be found blogging at her website http://www.thefullfiguredchest.com or on working on her goal of filling up an entire closet with lingerie on Twitter @fullfigurechest.
Lynx Sportswear is a small American company that has been quietly designing the holy grail of full busted sports bras. Their newest product, the Zoom Bra, will give wire-free support to women with a 10 inch or more difference between their ribcage and their full bust measurement.
The owner of Lynx Sportswear, Cynthia Smith, has already had success with her Sprint and Dart bras. While their Dart bra already covered a large portion of full busted bra sizes, Cynthia realized that there was room for more. “We are a small company, and we waited to design the Zoom bra until we were confident that there were enough women out there whose breast size was too large for our Dart bras to justify the cost of developing the new design,” Smith says.
Luckily, her hard work and redesigned of her patented sports bra technology seems to have paid off. As soon as the company offered a pre-order option, dozens of women began to place orders. By the time the bras were ready to ship, a third factory order had been set in motion.
“The Lynx bra actually expands and contracts along with the wearer’s ribcage as she inhales and exhales,” says Smith
So what makes the Zoom bra different from other bras? According to Smith, it’s a whole different idea of how to provide support and stop bounce. Most sports bras are either compression based or use underwire to anchor the breasts for support. The Zoom bra uses neither. “The way I usually describe this is that wearing the Lynx bra feels like someone is standing behind you with their arms around your torso, and they are holding up your breasts with their hands. This technology does an amazing job of providing support and controlling breast motion during even the most vigorous exercise, without feeling tight or restricting the breathing or range of motion of the wearer. The Lynx bra actually expands and contracts along with the wearer’s ribcage as she inhales and exhales,” says Smith.
The bra went through seven prototypes and extensive testing before being put into production. Smith says that many of the women who tested the bra had given up on being able to exercise in comfort at all, and that the bra had enabled them to try new activities.
Next, Lynx Sportswear is going to apply their patented technology to other types of bras, such as the plunge bra. If this idea intrigues you, check out their video HERE.
The Sprint, Dart, and Zoom bras are available exclusively at http://www.lynxsportswear.com/