Mad Mac Holiday Merchandising Tips
It’s not too late to improve on some of your Holiday displays! The Mad Mac Lingerie team give us some actionable tips you could put to use right away with their collections!
It’s all about color.
Mix and Match.
“Mad Mac Lingerie works as a collection,” says Harris. “If you have a four-way rack put it together.” She suggests creating color stories but grouping neutrals, pastels or bright shades. “All of our items work beautifully together when presented as a collection and not just a single item.”
Showcase Crossover Items.
All of Mad Mac’s apparel has a versatile quality that makes it perfect for day to nightwear. Merchandise items with ready-to-wear staples like jeans and dresses to show customers how they can be worn both ways. “We’re from the Midwest,” she says. “People look for the value in everything they buy or do. Twenty dollars is a lot for panties so they have got to have multiple uses.”
Highlight Care Instructions.
Because the lace is specially treated it can’t go in the dryer, says Harris. All orders include an 8 ½ X 11 card with care instructions that can be displayed with the product. Be sure to have your staff members point this out to customers as they shop.