Madame Rouge changes their name to LOVE ROUGE

Madame Rouge, Australia-based lingerie retailer has changed their name to the flirtier more playful name of “Love Rouge”.

Director Liz Lord says that although the name Madame Rouge has served the business well since late 2007, we felt it was time to move away from the “Madame” part of the name based on our customer’s feedback.

“Since going into retail and having more face to face interactions with our customers we realized that some customers actually felt a little intimidated by the ‘Madame’ part of the name, feeling it was a bit racy for the store name”.

So the decision was made to re-name the store to be more in line with what the range is really about, which is a collection ‘all for love and intimacy’. Liz concludes that “putting it in this context of what we are really about made our choice of name simple, and our new name Love Rouge was born”.

The new Love Rouge features the same beautifully crafted lingerie such as Pleasure State, Sally Jones and now the French label Maison Close.

Love Rouge continues to offer their unique female twist on a traditional adult shop, by bringing together the latest must have bedroom playthings such as the Lelo Pleasure Object range and the US Booty Parlor’s cheeky collection, a favorite of many Hollywood celebrities.

The collection is available in the Sydney based boutique or Australia wide at loverouge.com.au where, customers can browse in comfort and privacy.

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