Magic Silk Revamps Exposed Packaging

Magic Silk style B473

Above: Magic Silk’s style #B473, bustier and g-string from their Luv Lace range.

Magic Silk’s Exposed Lingerie collections have been given a sleek new look with new packaging designed to make each distinct line stand out on planogram displays yet be powerfully cohesive.

The packaging of each of the four Exposed main lines have been given its own unique design variation that complements the others for high-impact brand awareness. Magic Silk also took into consideration possible retail space constraints and set out to design packaging that is smaller to allow retailers to best utilize their space.

Exposed by Magic Silk Packaging

Exposed’s new packaging is designed for strong presentation with a unifying theme created by the collection’s Victorian floral background pattern. Each box is enhanced with an overlay glossy spot UV texture, as well as striking details such as its delicate lacework frames on its front and back, gold trim, embossed logo and holographic “Quality Assured” label that reinforces Magic Silk’s high quality standard to the consumer. The new package offers an attractive upscale look which when displayed adjacent to delicate hanging lingerie completes a romantic display.

All of Magic Silk’s new Exposed packaging also now features detailed product descriptions pertaining to each garment, as well as the collection overall. By providing essential product information, Magic Silk empowers the customer in being confident in their purchases.

After five years, Exposed’s four main lines are coming out of the “pink box” with fresh new packaging that reflects the theme of each individual sub-collection.

After five years, Exposed’s four main lines are coming out of the “pink box” with fresh new packaging that reflects the theme of each individual sub-collection.

Magic Silk Bedroom Fantasy

Formerly known as “My Hot Angel,” Exposed’s Bedroom Fantasy is Magic Silk’s reinvention of the bestselling bedroom costume range. The Exposed Bedroom Fantasy range now comes packaged in elegant purple box packaging featuring a framed product image that grabs shoppers’ attention with stellar photography.

Exposed’s Corset collections received the most dramatic makeover, going from bulky black and white box packaging to becoming integrated into Exposed’s main collections. Corset styles will now come in reduced size packaging designed to take up less space on a display wall. Even styles requiring larger packaging have been condensed to taller, narrower boxes.

The Exposed Club Seamless line of sexy clubwear now comes in playful pink packaging that pops on retail store shelves while bolstering the visibility of other Exposed collections.

Wholesale Questions?

Email: info@magicsilk.com
Website: www.magicsilk.com

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