Mapale – Sporty, Luxe and Sparkle Glam
See Mapale and all their styles at next month’s Altitude Intimates show in Las Vegas.
“‘Sparkle Glam’, ‘Luxe Fundamentals’ and ‘Sporty Seductive’ all speak to a different aesthetic yet they are all cohesive as they share Mapale’s attention to detail…”
Affordable lingerie superstar, Mapale, is bringing fashion-forward looks to the spring/summer season with its all new collection! Made up of several chic mini-lines, this intimates collection is perfect for any shopper that may walk through your doors.
Three of those micro-collections that seem to illustrate Mapale as a brand best include, their ‘Sporty Seductive’, ‘Luxe Fundamentals’ and ‘Sparkle Glam’ styles. These three lines have totally different style inspirations and yet, they can be mixed and matched and tackle any occasion.
The Lingerie Journal was wowed by the collection and had the chance to talk one-on-one with Mapale Account executive, Cheryl Paradis, to discuss their offerings for 2018.
Millenials, Millenials, Millenials!
This age group has become the dominating force in buying. Marketing is now based on this generation’s habits and preferences and it has become clear that they cannot be ignore or underestimated by retailers.
Mapale Lingerie is luckily a hit with Millenials and they have designed styles that best serve this tremendous buying group with the ‘Sporty Seductive’ line. Millenials have high expectations as shoppers and generally look for items with fit, multi-functional use and fashion at a great price, which is why the ‘Sport Seductive’ line is a perfect match.
Cheryl Paradis explains, “The sporty seductive girl is someone active who wants a versatile yet trendy look. Miley Cyrus and Kylie Jenner are the best examples. They are adopting this style very well and have a strong influence on the Millennials”. The ‘Sporty Seductive’ line has much to offer, but Cheryl recommends, “#2486 is our bestseller. The microfiber is very breathable and comfortable. The body suit can easily be worn by itself with a nice set of leg warmers or as an outfit by adding a pair of jeans”.
Looking for something a bit more classic and versatile? Try the ‘Luxe Fundamentals’ line on for size! The line was a big hit at the recent CURVENEWYORK in February.
Cheryl exclaims, “[The reaction was] very strong! I was expecting a warm response because of the relevance of the styles offered under that capsule but the reactions exceeded my expectations!”
“Lace bralettes are now a summertime essential and these styles are the perfect foundation for light layering and crafting that perfect summer music festival outfit.”
Using stretch laces and eye-catching accents and banding, this collection is easy to wear. Available in sizes S, M, L and XL, ‘Luxe Fundamentals’ consists of matching bralettes and panty sets, bodysuits, babydolls and more.
Not sure where to start? Cheryl tells buyers that “#2494 is the top essential, without a doubt, because of the cut and color. It is a sexy piece for the bedroom and it looks great as a bralette under a t-shirt with an open back or sides.”
Lace bralettes are now a summertime essential and these styles are the perfect foundation for light layering and crafting that perfect summer music festival outfit. These styles are sure to appeal to shoppers of all ages and sizes!
Shine bright like a diamond with Mapale Lingerie’s ‘Sparkle Glam’ collection. This line within the brand’s SS18 collection is glamorous and confident. Featuring gold sparkling straps with luxurious body-hugging black fabrics, this line consists of matching bralettes and panties, bodysuits and ready-to-wear dresses.
Mapale Lingerie believes all women are beautiful and they keep this in mind when creating their line. For example, “#2509 can be a great option for a busty lady. The wide straps, stretchy fabric and criss-cross back will provide the extra support needed”. The sports bra like shape of the #2509 also provides uplift to those looking for shape and support.
“I strongly believe that #2504 can be a fantastic gift option. It is stylish, fun and functional because of the detachable garters”. The black bodysuit is designed with a hook & eye crotch closure and is available in sizes S, M, L or XL. The bodysuit is very flattering with its slimming black fabric that doesn’t cling to any lumps or bumps the wearer is trying to camouflage. The detachable garter straps also make this piece multifunctional. It can be paired with jeans, as the bodysuit is opaque and translates to ready to wear easily. The sexy bodysuit can also be worn as a foundational piece under a dress with a pair of Mapale’s luxurious stockings.
Lingerie is now as diverse as the fashion world! ‘Sparkle Glam’, ‘Luxe Fundamentals’ and ‘Sporty Seductive’ all speak to a different aesthetic yet they are all cohesive as they share Mapale’s attention to detail, affordable price point and dedication to being fashion-forward. These styles are sure to do well and become a customer favorite for 2018.
Best of all, Mapale Lingerie’s 2018 styles are all in stock now and ready to ship! Be sure to place your orders quickly as once these styles are gone, they’re gone for good.
Questions about Mapale – Sporty, Luxe and Sparkle Glam collections?
Contact: Cheryl Paradis, Account Executive