Marie Angelique Retail Spotlight
“We believe that every woman deserves to wear beautiful lingerie no matter what shape or size.” – Naomi Fitzpatrick, Marie Angelique.
by Michelle Broomes, Lingerie Journal Editor.
Seizing an opportunity in the face of opposition, Naomi Fitzpatrick grew a lingerie business out of a family crisis. Whilst helping her beloved mother to recover from the ordeal of battling breast cancer, Naomi found herself gaining an unquenchable thirst for everything related to lingerie, leading her to establish her own intimate apparel enterprise, Marie Angelique.
(Feb 2016, Editor’s Note: Marie Angelique recently moved their boutique to: 2309 Hwy K, O’Fallon, MO 63368)
Located in an historic area of St. Charles, MO, the chic Marie Angelique offers women a free bra fitting service and strives to cater to women of all shapes and sizes, heeding to the in-house philosophy that all body types are beautiful. To this end the boutique employs some of the best known names in intimate apparel like Goddess, Elomi, Curvy Kate, Panache and Fantasie.
Inspired by her mother’s challenge to find befitting lingerie after her treatment, Naomi also offers products and a service for ladies transitioning through the effects of breast surgery.
Marie Angelique is a haven for women who want to find effective but beautiful lingerie of good quality and who want to take the stress out of bra shopping.
We here at TLJ caught up with Naomi and she shared more of her story about Marie Angelique with us.
Q&A with Marie Angelique owner, Naomi Fitzpatrick
Above: Marie Angelique founder and owner, Naomi Fitzpatrick.
Naomi, could you give us a brief overview of what Marie Angelique is all about?
Marie Angelique is a full service bra shop that specializes in bra fitting. We believe that every woman deserves to wear beautiful lingerie no matter what shape or size. We promote positive self-image and strive to educate women on the importance of wearing a properly fitted bra. We carry a variety of styles and sizes to fit any budget. We want every woman that shops with us to feel beautiful and confident after leaving our boutique.
When and why did you take the first steps to starting your boutique?
I began researching the possibility of opening a lingerie boutique in 2010.
Marie Angelique was created after my mom was diagnosed with breast Cancer. I could see and feel her frustration as she shopped for undergarments that would make her feel like herself again. As I helped her search I began to learn more about bras, the proper fit as well as obtaining knowledge of what were facts and myths as it pertains to wearing a bra. I used this information to help my mom and to create Marie Angelique. The store is named after my Maternal (Marie) and Paternal (Angeline) grandparents – [Marie Angelique] is a play on [their] names.
“We love brands that offer a wide variety of sizes and styles, as we know all women come in different shapes and sizes.” – Naomi Fitzpatrick.
In your opinion, what defines the Marie Angelique shopping experience?
Shopping at Marie Angelique is fun, relaxing and informative. Aside from feeling beautiful when they leave our boutique we also want women to feel empowered and confident.
Could you describe some of your store’s aesthetics that set you apart from other boutiques?
Our shop has a romantic, vintage feel. The decor is inviting and welcoming. We are located in a historic shopping district so we wanted to stay true to the historic nature of the community with a little modern twist. We like to say that we mix a little old with the new.
What makes Marie Angelique special?
Marie Angelique is special for its customer service. Each of our clients is given one-on-one personalized service when shopping with us. It’s like having your own personal lingerie stylist. Because we are a full service boutique we do not have all sizes displayed. We listen to our clients’ needs, then make suggestions based on style, body type, etc. and bring everything to you. We don’t want bra shopping to be stressful for women. We are here to take the stress out of shopping for intimates.
Above: Marie Angelique Staff member Ms. Vee.
How do you and your team approach customer service?
We strive to offer our customers personalized one-to-one service. We realize that shopping for bras may be intimidating for some so we try our best to make sure that our clients are comfortable and receive personal attention.
What kind of fit services do you offer at your boutique and what are your customers like?
We service clients of all ages and stages of their life. We offer everyday [essentials], bridal and mastectomy fit services.
Are there any perks you give to clients?
We have a loyalty program where clients earn points for future purchase. We also have a birthday club that clients can join to receive discounts on their birthday.
Marie Angelique also has specialized mastectomy fit services, could you touch on these services and why you offer them to your customers?
We offer breast forms and specialty bras for clients transitioning from breast surgery. Again we want to help these women to start to feel like themselves again by providing the personalized service.
What’s the area like around your boutique?
Our boutique is located in a Historic shopping district along the riverfront. It is a very quaint town with a lot of local boutiques, restaurants, and antique shops.
You’re very active with your fans on Facebook and Twitter, why is social media so important for Marie Angelique? Do you have a favorite social media platform?
Social Media is extremely important because most of our clients are connected to some social media platform. We use social media to promote our business and to stay connected with our clients. We use Facebook, Instagram and Twitter.
Bridal is a big part of the Marie Angelique experience, could you touch on your bridal services?
We service brides during, before and after their wedding day. We provide them with undergarments that will help them look their best on their wedding day. We take pride in being able to be a part of their day. Along with providing undergarments, we also host bridal parties in our boutique.
We’d also love to know what are some of your favorite brands and which are your best sellers?
Some of our favorites are Marie Jo, Affinitas and Parfait and Goddess and Elomi. [Our best sellers are] Affinitas and Parfait and Goddess.
As a store owner, you must get a ton of information from new brands and designers. Some of the emails, calls and mailings must blur together. In your opinion, what sets a brand’s communication apart, or makes it attractive enough to get your attention?
We love brands that offer a wide variety of sizes and styles, as we know all women come in different shapes and sizes. Quality is also extremely important so we focus on brands that offer large sizes with great quality.
Learn More about Marie Angelique
2309 Hwy K,
O’Fallon, MO 63368