MeMoi Launches Fall 2019 Collection
“We want our customers to gasp at their first glance of these pieces and then melt into luxurious fluid textiles.” -Asi Efros
With Valentine’s Day reigniting a passion for lingerie in many of us, it’s the perfect time to announce the launch of MeMoi’s Fall 2019 collection—we’ll pause for cheers here.
To coincide with the unveiling, the luxury brand will be at CURVENEWYORK from February 25-27, 2019 at Jacob Javits Center in New York. Retail buyers, don’t forget to put this date in your diary as it’s a trade show you won’t want to miss!
Those with a soft spot for all things opulent will be pleased to discover that the main focus of MeMoi’s latest collection is luxury. “We’ve elevated our fabrics, styling and embellishment to bring our collection to the level of luxury,” says the brand’s designer, Asi Efros.
Soft and stunning, the Enchanted Romance designs are a must-have addition to any lingerie drawer. The secret behind their soft-to-the-touch fabrics? A combination of supple Modal/Spandex and beautifully crafted floral embroideries in the best European traditions.
“We want our customers to gasp at their first glance of these pieces and then melt into luxurious fluid textiles,” said Asi.
Gasp we certainly did! The Le Chic pieces are equally as comfortable as they are breathtaking. The pieces are made with “the most inviting stretchable Cotton Jersey draped into modern forms,” said Asi. However, what really grabbed our attention with this lingerie is the jewel tones. “Mesmerizing blues in the pattern will take her to the happiest and most unexplored parts of the ocean—or to the farthest parts of the universe,” Asi adds.
Giving us a deeper insight into the inspiration behind these sumptuous designs, Asi tells about a special gift from a friend—the book “One Hundred Flowers”, which features paintings by Georgia O’Keeffe. “I go back to it every day and discover hidden gems in color, detail and subject. Her flowers have been described in many ways: divine, bold, controversial. I was immensely inspired by her art and wanted to create a collection that would look and feel like these giant flowers (her paintings were quite large) and have the same luxurious feel,” Asi says. That striking femininity can be seen throughout the lingerie, pretty as a picture and soft as a petal.
Last—but certainly not least—we want to draw your attention to the delicious Velour Luxe pieces. Prepare to feel like a queen worthy of a crown in this set as Asi designed these pieces to make her feel like royalty.
“We’ve combined fluid Modal with rich velvet, creating a new generation of opulence for modern reality,” adds Asi.
Similar to past collections, thoughtful design runs through all of the pieces in the MeMoi Fall 2019 Collection. It can be seen not only in the on-trend colors but in the way each line skims curves and celebrates the natural beauty of the female form. MeMoi, we salute you for that!
Don’t just take our word for it—prepare to fall head over heels with the gorgeous MeMoi Fall 2019 Collection when you see it for yourself at CURVENEWYORK from February 25-27, 2019 at Jacob Javits Center in New York City.