miel Intimates Launches in the UK
“The sweetest (under)things are on the move.”
Montreal based miel®, the adored eight-year-old label of versatile, comfortable and flattering underwear essentials designed for active lifestyles, is proud to announce its expansion into the UK market this Spring. Four of the brand’s bestselling styles will arrive at the Urban Outfitters London flagship store on Oxford Street from February 2017.
miel®, French for ‘honey’, has successfully built a devoted following over the years based on one motto: keep it simple. This is evidenced by the brand’s commitment to producing a curated, always-available collection of “essentials”, featuring seamless bra and underwear silhouettes and their signature camisole.
Fabricated from a breathable, moisture-wicking microfiber/Spandex blend complete with anti-microbial Guardin™, all pieces are strategically designed to move with you – from yoga to shopping to dancing – every day (and night). To keep its focus, the brand takes care to stay aligned with its six, brand-defining “S’s”: simple, smooth, sexy, stretchy and supportive. The sixth S? “Sisters,” after Colombia-born miel® Co-Founders Camila and Valeria Velandia.
“We are thrilled that miel® undies & bras will be available from February to London’s busy women on-the-go at Urban Outfitters! Our seamless contemporary designs are sexy, comfy and fresh, perfect for the gym, the office or a night out on the town. The sweetest things are coming to the UK!” said the miel sisters, Camila & Valeria.
Urban Outfitters Oxford Street will carry the miel® Racer Back Bra and Luna Thong in new-for-spring colors Fawn, Blue Glass and Tea Rose, as well as the new Mimi Bandeau and popular Viki Brief in Fawn, Blue Glass and wardrobe staple Black.
Looking ahead, miel® is committed to continued growth in the UK and further expansion into the European market in the near future.
miel® features mix and match styles of seamless bras, camisoles, hipsters, briefs, and thongs designed for the active woman on-the-go, for comfortable and easy transition from one activity to the next. The miel® collection is sold at lingerie boutiques, yoga studios, dance studios, spas and ready-to-wear stores across the US and Canada.